Many small businesses in Wyoming don't have a website or use search advertising to market or advertise. It's ironic that Sen. Cynthia Lummis is working on a technology bill that would help establish a framework for digital assets in the state.

Forty-five percent of all IT purchases in 2022 will be made from a new vendor. How do marketers reach this segment looking for new companies to work with?

Consumers are growing tired of the focus on brand values, a new study finds. Fifty-six percent of shoppers are still likely to buy from brands that don't represent their beliefs, Clarus Commerce finds.

Sridhar Ramaswamy, who ran Google's ad business until 2018, created a freemium version of Neeva in an effort to get more people to use the ad-free service. Now he's ready to change those who are hooked.

Mozilla's data-sharing platform Rally and nonprofit newsroom The MarkUp are partnering to investigate how Facebook tracks people even when they're not using any of the platforms owned by Meta, its parent company.

T-Mobile is expanding its ad and analytics group with the acquisition of Octopus Interactive, which operates interactive video screens in rideshare vehicles like Uber and Lyft, according to the announcement.

One in five ads served on Google search results for 78 climate-related terms were placed by firms with strong interest in fossil fuels, a study finds.

Google and Facebook, along with YouTube, were fined for breaching French law, following investigations of how they present tracking choices to users. "Rejecting cookies should be as easy as accepting them," Karin Kiefer, head of data protection and sanctions for France's data protection watchdog, CNIL, told Reuters.

Brave has made major updates that drive growth of its services, including the launch of Brave Search and video-conferencing platform Brave Talk, and has strengthened its ties to crypto.

First-party data pulled by Audigent looking at major publications via its DMP partnerships identified segments that grew the most vs. the same period a year ago. Each segment has a minimum of 1 million in-market consumers, and compares the Oct. 1 -Nov. 30, 2021 period vs. last year.