Memory has been a theme this week in relation to announcements around generative AI. Here's what it all means, and why it's the next shiny object for advertising.

Google is giving greater focus and consideration to publishers and partners based on revenue streams they create for the company. AdSense has shifted to an eCPM payment model for publishers, and the company has vowed more support YouTube creators.

One Super Bowl ad used AI to poke fun of the concept with fake creatures and humans. BodyArmor, the Coca-Cola-owned sports drink, used AI-related lines such as "artificial flavor optimized for victory times" and "BodyArmor knows there should be nothing artificial, because there's no substitute for real."

The internet economy and the introduction of large language models and generative AI may make the threat from malicious ads worse.

Douyin - China's TikTok and the original version of the app - began experimenting with generative AI search late last year. The AI search feature is located in the interface of the app, along with other services such as searching by products, group buying, users, and videos.

The C2PA's Content Credentials, which act like a nutrition label for digital content, provides the context around the content we consume and gives us the tools we need to decide what to trust.

Analytics and reporting limitations in retail media were cited as the primary challenge to future investments by 53% of agency and consumer-product manufacturing professionals, the State of Retail report finds.

IAB Tech Lab released a document outlining some of the challenges it found related to Google's Privacy Sandbox on the heels of The UK's CMA initiating a "stand still" period.

Facebook turned 20 on Feb. 4. Meta founder Mark Zuckerberg continues to invent new types of services to keep the company young. At least investors think so.

Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women respondents believe brand loyalty is a top priority vs. 34% of men.