The patent, initially filed in 2012, describes a "physical store online shopping control," which provides a method to stop people from gaining competitive information about products and services at another retail store.
Marketers are not preparing for a world where mobile, voice and local search, and the reliance on intelligent agents like chatbots, change consumer interactions with brands -- yet IDC estimates IoT spending will total nearly $1.4 trillion by 2021, as companies invest in hardware, software and connectivity.
Amazon Music, OUTFRONT Media, and Rapport on Wednesday unveiled a 79-foot-tall Amazon Echo replica in New York City's Times Square -- part of Amazon Music's advertising campaign, "Music Unites."
Location3 President Alex Porter offers advice about the upsides and downsides of beacon technology, as well as what can be done to improve it.
The first-place winner gets a trip to Google's headquarters, tickets to Google I/O 2018; $10,000; and the chance to explore the campus and meet with the Google Assistant team. Second place gets $7,500 and a Google Home. Third place gets $5,000 and a Google Home.
Findings from research released this week confirm that marketers can no longer rely solely on general search and content optimization strategies to help content rank higher on Google. As machine learning gets smarter, it changes the requirements.
Could the very public stance that some companies are taking on political issues have a major influence not only on the brand's advertising strategy, but also upon the buying strength of consumers?
Marketers can now target individual consumers in Google search queries even when they don't have the correct email address in their customer database using Google Customer Match and a LiveRamp extension.
Target, Walmart, Bed Bath & Beyond, Office Depot, Fry's, Toys R Us and others were added to a list of smaller local stores already participating in the PriceLocal network. Consumers also can search Home Depot, Macy's, Kohl's, and Barnes & Noble, but these stores won't match Amazon's price.
Google slaps Trump on the hand several days after the U.S. President pulls the U.S. out of the Paris Climate accord.