• Amazon Granted Patent To Identify, Counter Online/In-Store Price Comparison
    The patent, initially filed in 2012, describes a "physical store online shopping control," which provides a method to stop people from gaining competitive information about products and services at another retail store.
  • Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
    Marketers are not preparing for a world where mobile, voice and local search, and the reliance on intelligent agents like chatbots, change consumer interactions with brands -- yet IDC estimates IoT spending will total nearly $1.4 trillion by 2021, as companies invest in hardware, software and connectivity.
  • Amazon Echo Music Search Feature Highlighted In Major Ad Campaign
    Amazon Music, OUTFRONT Media, and Rapport on Wednesday unveiled a 79-foot-tall Amazon Echo replica in New York City's Times Square -- part of Amazon Music's advertising campaign, "Music Unites."
  • Are Search, Beacons The Next Solid Step In Cross-Channel Advertising?
    Location3 President Alex Porter offers advice about the upsides and downsides of beacon technology, as well as what can be done to improve it.
  • Google Developer Challenge For Assistant Apps Open Until September
    The first-place winner gets a trip to Google's headquarters, tickets to Google I/O 2018; $10,000; and the chance to explore the campus and meet with the Google Assistant team. Second place gets $7,500 and a Google Home. Third place gets $5,000 and a Google Home.
  • Google ML Changes Requirements To Rank Higher In Search Results
    Findings from research released this week confirm that marketers can no longer rely solely on general search and content optimization strategies to help content rank higher on Google. As machine learning gets smarter, it changes the requirements.
  • Alphabet Chairman Said 'Principles Of Science' Govern Decisions At Google
    Could the very public stance that some companies are taking on political issues have a major influence not only on the brand's advertising strategy, but also upon the buying strength of consumers?
  • LiveRamp Adds People-Based Search Targeting For Google Customer Match
    Marketers can now target individual consumers in Google search queries even when they don't have the correct email address in their customer database using Google Customer Match and a LiveRamp extension.
  • Google Local Shopping Rival PriceLocal Adds Major Retailers To Amazon Price-Match Model
    Target, Walmart, Bed Bath & Beyond, Office Depot, Fry's, Toys R Us and others were added to a list of smaller local stores already participating in the PriceLocal network. Consumers also can search Home Depot, Macy's, Kohl's, and Barnes & Noble, but these stores won't match Amazon's price.
  • Google Missing Mark For Use Of Environmental Data In Search Campaigns
    Google slaps Trump on the hand several days after the U.S. President pulls the U.S. out of the Paris Climate accord.
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