• Google Researchers Knew About Chip Security Flaw Since June 2017
    This week Intel, Google, Microsoft, Apple and others revealed that potentially every type of device with a central processing unit -- personal computers, laptops, smartphones, tablets and cloud servers -- is impacted.
  • Microsoft Creates Coalition To Get Rural America Searching Online
    Microsoft has announced it will form a coalition focused on convincing the Federal Communications Commission to eliminate regulatory hurdles preventing widespread rural broadband deployment.
  • Google Looking To Sell Zagat, Per Reports
    Reports on Wednesday suggest Google may sell restaurant review business Zagat, which the company acquired in 2011 for $151 million. The strategy would require support from the Google+ social network.
  • New Google OS Designed For Embedded Systems Being Tested On Pixelbook
    Google's experimental operating system Fuchsia can now run on Pixelbook -- but if it was designed for embedded systems, automotive and wearables, why would the company allow developers to download and test it on laptops running Google Assistant?
  • Are Search Professionals Optimistic About 2018?
    Budgets were high and search-engine-optimization professionals worked longer hours, but they also handled more tasks for in-house marketing departments and agencies.
  • Google, Wpromote: Predicting Lifetime Value Of Customers In 2018
    Independent digital agency Wpromote focuses on helping brands define, understand and predict the lifetime value of customers. This has become one of the more innovative search strategies in 2017.
  • Amazon's SMB Focus Kept Prime Members Searching For Holiday Deals
    How does a marketplace justify offering ongoing sales, even after Thanksgiving Day and Christmas? Invent a holiday. That's exactly what Amazon did to keep Prime members buying. The need to check in frequently also should be good for smaller brands that rely on advertising to attract consumers to their products and services.
  • Search Disruptions: How Brands Will Compete With Google, Facebook In 2018
    Brands are concerned about how much artificial intelligence and machine learning they should use when buying media and creating campaign strategies. Voice search, brands competing with search platforms, and other tech concerns present challenges in the new year.
  • Google Gives SEO A Little Love
    The series introduced Thursday by Webmaster Trends Analyst John Mueller will cover topics such as 404 errors, whether fixed penalties affect SEO, how and when crawling works, and a site's URL structure.
  • Predictions: What Becomes Important As Search Moves Beyond Google, Bing
    Optimization is important for keywords in campaigns running on a variety of platforms, not just for Google and Bing. Early this year Mazda began running a campaign with 170,000 keywords in Adthena, a search platform running on artificial intelligence and machine learning, according to Ian O'Rourke, CEO and founder at Adthena.
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