Twenty-eight percent of U.S. consumers say they always look at online user reviews before a purchase, and another 28% do so often. Reviews are not taken lightly, a Reviews.org report finds.

The changes are intended to meet Digital Markets Act requirements, but this means some of the products and features will no longer work as they formerly did.

AI Intelligence, Apple's AI engine and agents would enable Apple to leave behind its Google Search partnership and increase success of first-party data targeting across its devices.

It's not a simple idea to sell Chrome to solve monopolistic practices, although some advertisers, platform providers and technologists want sectors that Google operates in to become more competitive.

From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.

Real-time data and insights through BrightEdge Data Cube X allow marketers to understand and take action on performance depending on how Google presents their brands in Google AI Overview search results.

Google keeps its spam policy updated. This time the goal is to target websites hosting content intended to take advantage of site ranking, especially after earlier this year it launched a method to combat site reputation abuse.

How the algorithm works has been a secret at Google, but now the company has begun to open up and share more insights.

Charleston Crafted had about 250,000 page views in 2023, with a lot of web traffic coming from Google, but never more than half. That all changed with Google's Helpful Content Update.

An open mind and trust drive consumer spending, according to the study. People who like to learn are naturally more receptive to ads and tend to have an engagement rate of more than 54%. Brands can reach this audience by thinking like a human first and then a brand.