• Performance Marketing, How Marketers Use It And What They Plan To Spend
    The best performance-marketing channels are not always the most obvious, as survey results from Ascend2 on budgets and the most effective channels reveal.
  • Google's Jacquard Tag Recognizes Physical Gestures -- What Next?
    The Jacquard tag interprets movement and customizes it to the garments and gear. A partnership with Samsonite, announced today, adds two new backpacks to Google's collection of products with the Jacquard Tag.
  • AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding
    Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, and has advised more than 50 startups.
  • Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
    A new metric allows marketers to see which ads were blocked and provides a central view alongside all their media and creative performance data.
  • Relax, Drink, Prove Performance: How Firstleaf Increased Wine Subscriptions
    Taboola data on news readership trends shows an 80% increase in people reading about wine and spirits since the COVID-19 pandemic began.
  • Microsoft, Integral Ad Science Partnership Provides Brand Safety Verification
    The brand safety verification for native ads running on the Microsoft Audience Network includes Microsoft owned-and-operated sites such as MSN, Outlook.com, and the Microsoft Edge browser as well as partner properties. The goal is to help brands reduce risk by adding a layer of protection, and only validated inventory from IAS will be served on the network.
  • Search Marketer Exploited Google's Election Ad Roadblocks
    A search marketer found a way to break through Google's search ad barriers and spread misinformation, which likely led the company to bar election-related advertising after all polls close on November 3.
  • Microsoft Takes On Deepfakes
    Microsoft's partnership with the AI Foundation makes the tools available to organizations involved in the news process and political campaigns.
  • Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
    Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop.
  • Holiday Challenges: Why Consumers Struggle To Buy Online
    As a critical holiday shopping season approaches, survey data from goMoxie identifies a need for a better approach.
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