The best performance-marketing channels are not always the most obvious, as survey results from Ascend2 on budgets and the most effective channels reveal.
The Jacquard tag interprets movement and customizes it to the garments and gear. A partnership with Samsonite, announced today, adds two new backpacks to Google's collection of products with the Jacquard Tag.
Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, and has advised more than 50 startups.
A new metric allows marketers to see which ads were blocked and provides a central view alongside all their media and creative performance data.
Taboola data on news readership trends shows an 80% increase in people reading about wine and spirits since the COVID-19 pandemic began.
The brand safety verification for native ads running on the Microsoft Audience Network includes Microsoft owned-and-operated sites such as MSN, Outlook.com, and the Microsoft Edge browser as well as partner properties. The goal is to help brands reduce risk by adding a layer of protection, and only validated inventory from IAS will be served on the network.
A search marketer found a way to break through Google's search ad barriers and spread misinformation, which likely led the company to bar election-related advertising after all polls close on November 3.
Microsoft's partnership with the AI Foundation makes the tools available to organizations involved in the news process and political campaigns.
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop.
As a critical holiday shopping season approaches, survey data from goMoxie identifies a need for a better approach.