by Laurie Sullivan on Jul 12, 2:25 PM
Have you met Amazon Rufus, an AI shopping assistant now available to all U.S. customers? I met Rufus a few weeks ago. Amazon still needs to work on the directions feature.
by Laurie Sullivan on Jul 11, 3:32 PM
Each percentage point of search market share - valued at $1.2 billion - continues to shift how technology reshapes digital in unexpected ways, says BrightEdge founder Jim Yu.
by Laurie Sullivan on Jul 10, 2:04 PM
Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying.
by Laurie Sullivan on Jul 9, 12:48 PM
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and display, as well as the forthcoming launch of connected TV ad recommendations. How much should advertisers know about AI and ML?
by Laurie Sullivan on Jul 8, 10:03 AM
Reid Hoffman, co-founder of LinkedIn and partner at venture capital firm Greylock Partners, refers to GAI as the "steam engine of the mind" during this "cognitive industrial revolution." Here's why he compares it with the advent of steam power in the 18th century.
by Laurie Sullivan on Jul 5, 9:06 AM
In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.
by Laurie Sullivan on Jul 3, 2:23 PM
Pledges to reduce carbon emissions are contradictory to plans to invest in AI products in all aspects of business from media buying to ad serving and analytics. Google revealed this week that its greenhouse gas emissions have climbed 48% in the past five years, citing increases in data-center energy consumption and supply-chain emissions.
by Laurie Sullivan on Jul 2, 3:04 PM
Google plans to introduce a set of new machine learning features under the Google AI brand in the next version of its Pixel phone.
by Laurie Sullivan on Jul 1, 3:16 PM
On Monday, Google followed through with its plans to cut off marketers from Universal Analytics data as it made the transition to Google Analytics 4. Now what?
by Laurie Sullivan on Jun 28, 12:29 PM
Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.