Cisco predicts AI network traffic will double every six months. Google advertising and YouTube services have already experienced the first wave of traffic in mainstream applications.

SPO helped to reduce wasted ad spend from low-quality inventory and invalid traffic, and increased transparency and control across the programmatic supply chain. But it wasn't enough.

A foundational cybersecurity concept called 'principle of least privilege' points toward security lessons and what companies like Amazon, Google, OpenAI, Microsoft and Meta allow AI models to do.

'OpenAI Sponsored Agents' launched earlier this week with new integrations, with HubSpot the first CRM integration. The updates represent the next step in automation and building OpenAI's AI-based advertising platform, making the ads a part of the conversation with brands.

In a federal court order, a judge opted for a set of rules governing how Google must operate its ad business units - the second time in recent years a federal judge declined to dismantle a piece of Google's business. The court publicly released the unredacted document on Sept. 16. and both sides were given 14 days to propose redactions for confidential business information, but neither side did so.

Hyundai is the first auto manufacturer to build a closed-loop measurement system powered by Amazon that connects digital shopping engagement in a privacy-compliant way to verified dealership sales. This week the companies plan to make the results public.

Despite the call for a slowdown of AI development from Anthropic CEO Dario Amodei and other tech CEOs, retailers like Chewy are preparing for an agentic future.

Advertisers likely did not anticipate the top tech execs' sudden calls for a voluntary AI slowdown, as they spent the past year bracing for massive declines in traditional web traffic and ad monetization caused by AI.

Google's automated systems will match ads based on the actual language of the ad copy and landing pages. The ad platform will also begin to favor ads and landing pages with the language that matches the search term.

Autonomous functions will become the operating model, as generative AI gives brands an opt-out from browser cookies in this rewired world. The tech transition is a way for brands to gain better targeting options from advertising and marks a transition from digital to agentic commerce.