• NetElixir Ties Search Platform To Bing Ads
    The deal will allow marketers at small to medium-sized businesses to optimize search marketing campaigns they run on Bing through NetElixir's LXRGuide platform.
  • PGP Encryption Inventor To Advise StartPage Search Engine
    Philip Zimmermann, the inventor of the PGP encryption system he designed in the early 1990s, has joined the StartPage search engine, which allows people to privately search Google results.
  • Apple Ramps Up Search In Photos, Turns Off Tracking In Apps
    The upgraded search feature that Apple will launch in the Photos app runs on iOS to provide the best way to find and share photos for events, locations and people. It also allows users to search on multiple search terms.
  • Apple Reportedly Using Search, Partners To Expand Ad Network
    Apple reportedly is expanding its advertising network through search by partnering with Pinterest and Snap.
  • Mary Meeker: Google Shifting To Commerce, Amazon To Ads And Search
    The biggest trends influencing search marketers include smartphone shipments, voice search and the changing influence of two major online players -- Google and Amazon.
  • Google And Wix Work To Index Sites In Search Within 30 Seconds
    Referral traffic from Google search is up, due primarily to increased traffic from an increase in mobile use by consumers and from companies optimizing their sites using Accelerated Mobile Pages. It's a trend that promoted Wix to create a strategy with Google to get new sites indexed in search results within 30 seconds.
  • Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking
    Google, Apple, Amazon, Microsoft, and Tencent, respectively, are the top-five brands that have expanded their networks, products and services to meet a diverse consumer base. Artificial intelligence and personal assistants began to make it more convenient to search and find information.
  • Google, Facebook, Instagram, Twitter Refresh Political Ad Guidelines
    Facebook, Instagram, and Twitter announced major changes to the way political and other types of ads and content will appear and become searchable on their respective advertising networks, as well as the type of information accessible to advertisers and consumers.
  • Paid Search: Meghan Markle And The Royal Wedding
    Speculation around what Meghan Markle would wear impacted the amount marketers spent on paid-search advertising during the week leading up to the royal wedding.
  • Memorial Day Opportunities Link Search With DOOH And Mobile
    Data released this week suggests that online marketing and advertising campaigns should lead consumers into stores, rather than focus on getting consumers to make purchases online.
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