The deal will allow marketers at small to medium-sized businesses to optimize search marketing campaigns they run on Bing through NetElixir's LXRGuide platform.
Philip Zimmermann, the inventor of the PGP encryption system he designed in the early 1990s, has joined the StartPage search engine, which allows people to privately search Google results.
The upgraded search feature that Apple will launch in the Photos app runs on iOS to provide the best way to find and share photos for events, locations and people. It also allows users to search on multiple search terms.
Apple reportedly is expanding its advertising network through search by partnering with Pinterest and Snap.
The biggest trends influencing search marketers include smartphone shipments, voice search and the changing influence of two major online players -- Google and Amazon.
Referral traffic from Google search is up, due primarily to increased traffic from an increase in mobile use by consumers and from companies optimizing their sites using Accelerated Mobile Pages. It's a trend that promoted Wix to create a strategy with Google to get new sites indexed in search results within 30 seconds.
Google, Apple, Amazon, Microsoft, and Tencent, respectively, are the top-five brands that have expanded their networks, products and services to meet a diverse consumer base. Artificial intelligence and personal assistants began to make it more convenient to search and find information.
Facebook, Instagram, and Twitter announced major changes to the way political and other types of ads and content will appear and become searchable on their respective advertising networks, as well as the type of information accessible to advertisers and consumers.
Speculation around what Meghan Markle would wear impacted the amount marketers spent on paid-search advertising during the week leading up to the royal wedding.
Data released this week suggests that online marketing and advertising campaigns should lead consumers into stores, rather than focus on getting consumers to make purchases online.