The collapse of the customer buying journey into a couple of taps in a few seconds or minutes may be one of the most profound ways to describe the future of online advertising through agentic commerce with AI the only form of influencer.

The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers. CMO Bobby Jania said the platform has little resemblance to ExactTarget, the email-only platform acquired by Salesforce in 2013.

Nano Banana came to Google Search and NotebookLM this week, with Photos the next step. One analyst believes Google's AI image-editing model spread virally based on word of mouth, with no involvement from Google. Here's why.

The partnership with OpenAI allows Walmart customers to purchase products through agentic commerce, which uses AI and conversations to predict, plan and learn what consumers want.

Women's National Basketball Association star Bridget Carleton is featured in a campaign that redefines confidence, emphasizing the process of becoming rather than the end result.

OpenAI is testing political bias in ChatGPT and its models' ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics and various political slants were used to determine whether bias exists, under what conditions it emerges and what it looks like.

YouTube is making it easier to measure the impact of organic and paid advertising based on user-generated content and creator collaborations running on a brand's channels on the platform.

OMD Worldwide execs approached the Media Rating Council nearly two years ago and then began developing standards to bring transparency to the ad industry. Now the agency wants the ad industry to adopt them.

Microsoft is winding down its demand-side platform "Microsoft Invest" and has named Amazon DSP its preferred partner. But it's not the only big tech company putting its trust in Amazon. How will consolidation affect the ad industry?

The programmatic ad model was designed to give advertisers access to Mozilla's Firefox audience while ensuring that data, privacy and user trust remain core to the platform.