A Shopkick survey reveals that brand names no longer matter to many consumers as long as they find essential items. Can brands with a loyal following keep their customers? Will brands without a loyal following find new market share in the future?
Yelp's partnership with GoFundMe will provide a fast way for independent businesses to get donations through their Yelp Pages, to support those affected by the COVID-19 crisis. The move follows the company's pledge last week to donate $25 million in advertising and services aid to struggling businesses.
Ecommerce ad spending in the U.S. jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9.
Luminati, which collects publicly available market stats, on Friday released data on the impact of COVID-19 on ecommerce in China, providing insight into what U.S. businesses can expect. Agency experts from Merkle and Kantar suggest strategies to keep marketers connected as well as when and where to use them.
Searchmetrics offers SEO services, informed by its own data, so it's not farfetched for the company's CMO, Doug Bell, to first recommend that brands "not downshift" or "rush" to use paid search. He said brands should inform consumers or businesses, but not veer from their previous strategy.
A group of senators on Wednesday sent letters to the Trump Administration and Google addressing privacy and cybersecurity concerns involving a third-party company creating a website to test for COVID-19.
The website created by Verily Life Sciences, Google's sister company, requires visitors to sign into an existing Google account or create a new one to schedule an appointment to be tested for coronavirus.
Why did Alphabet-Google CEO Sundar Pichai write an approximate 1,264-word post published Sunday touting Google's efforts around "helping people find useful information" about coronavirus, but mention the COVID-19 website developed in a small paragraph at the end?
Coronavirus seems to be testing tech companies, with some pushing out original deadlines to accommodate any chaos the unexpected virus might have caused.
Unlike in 1918, when the Spanish Flu killed thousands of people, the world offers businesses some amazing technology in ecommerce, search and video conferencing to connect brands with consumers.