If you could imagine Mac, the chatbot designed by Donna Bedford, global SEO strategy and operations lead at Lenovo, what would it look like and what special features would it have?

"We're about to go through the biggest change since the start of Google, all driven by AI," said Conductor CEO Seth Besmertnik. "Nuances and personalization that comes along will create huge opportunities and challenges."

Mastercard sees all types of consumer purchases, giving it connections to consumers other companies do not have and providing insight into customer acquisition strategies across emerging channels and platforms -- and helps the company provide personal offers.

Technology changes faster than a possible Google breakup, as closing arguments are heard on how to fix the search giant with consideration of the speed in which it moves.

WPP Group and media are making big changes through AI and data privacy. Here's how InfoSum will help it get there in the company's rebranded WPP Media division, formerly GroupM.

OpenAI's latest ChatGPT model disobeyed human instructions to shut down during a test by researchers, and I wondered "what if" AI refused to alter ad campaigns based on data the models believed could produce better results.

CMO Stephanie Fried wanted to blur the lines between real and fake in McAfee's latest ad campaign - largely because many scams have begun to use AI to mislead consumers.

Brainlabs CPO North America Jeremy Hull spoke with MediaPost about Google's latest announcements, AI and where Microsoft fits into the future of AI, search and advertising.

If you've been following distributed networks, this GAI story became really interesting around March, when Infinite Reality acquired Napster and changed its name.

It's like stepping into a query and over information to get to the intelligence and intent. AI Mode can support more nuanced or complex questions than traditional search and AI Overviews, because of its ability to reason and learn.