• Ad Women, Not Mad Men
    Ad-Women.com, a search engine to find women in the advertising industry, officially launched Thursday, one day prior to International Women's Day. Anecdotally, marketers will tell you more women in recent years have entered the fields of search advertising and marketing.
  • Google Launches Rewards Program For Each Ad Viewed
    Google has introduced an in-app program in Google Play that rewards users for watching advertisements.
  • The Inside Skinny Of Link Manipulation
    Russ Jones, principal search scientist at Moz, talks about link manipulation and how to deal with the challenges.
  • More People Are Talking To Their Phones
    People are becoming less shy about talking into their phones. Data released Tuesday aims to prove it.
  • Amazon Ranks Most Visible In Ecommerce Category For Google U.S.
    A Searchmetrics study identifies Amazon as having the six top most visible domains in France, Germany and Austria, Italy, Spain, the U.S. and the U.K.
  • Amazon, Thank You
    As ecommerce continues to head past $4 trillion, I have increasingly heard stories not only of counterfeit products, but counterfeit ads that lead to the shipment of nothing.
  • Google Maps Opens Fraud Complaint Forum
    The newly launched forum and Business Redressal Complaint Form will let people who come across fraudulent activity report issues with business listings in Google Maps.
  • Tying Search To Programmatic And Direct Mail Improves Results
    Shoppers browsing websites generate triggers and signals. Marketers need to create real-time data to identify interests from page visits, time spent on sites, keyword searches, cart abandonment, and behavioral activity.
  • Google To Shutter Average Position Metric
    Google will retire the average position reporting metrics used in Google Ads this September.
  • The Element Of Surprise: Brands And Your Loyalty
    Sixty-one percent of consumers surveyed in a Loyalty Barometer Report say that "surprise" rewards with offers or gifts are the most important way a brand can interact with them.
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