by Laurie Sullivan on May 23, 4:31 PM
Bing now supports "search grounding" and has become the default search engine for the OpenAI chatbot. ChatGPT Plus users will start to see citations surfaced by Bing attached to the chatbot's responses.
by Laurie Sullivan on May 22, 9:00 AM
Open AI CEO Sam Altman said it is very tempting to "anthropomorphize" this technology -- but he reminds people this is a tool, not a "creature."
by Laurie Sullivan on May 19, 4:10 PM
Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher's inventory has been ignored simply because it lacks a browser identifier.
by Laurie Sullivan on May 18, 4:20 PM
Marketers are expected to spend $110 billion in 2023 on paid search advertising, and $29.69 on retail media search, according to a forecast from eMarketer, an Insider Intelligence company.
by Laurie Sullivan on May 17, 3:26 PM
Being more intimate with the numbers helps marketers question why something works or does not, says Ally Financial paid search lead Nina Hassing. "Just because the numbers do something, it's not necessarily what we want them to do,"
by Laurie Sullivan on May 16, 9:41 AM
The cost of generating leads through search ads rose, while conversion rates fell across nearly all industries year-over-year.
by Laurie Sullivan on May 15, 4:59 PM
Yelp on Monday announced a series of integrations and features for Yelp Guest Manager to give restaurants access to the largest diner network and give front staff more control to run a smoother shift and turn tables faster to serve more guests.
by Laurie Sullivan on May 12, 11:16 AM
More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not familiar with targeting technologies other than advertising identifiers.
by Laurie Sullivan on May 11, 1:42 PM
The Google Fold announcement with video spots is the next chapter in Pixel's NBA campaign, showing how a Pixel turns a get-together into a watch party.
by Laurie Sullivan on May 10, 11:24 AM
Coveo's Ecommerce Relevance Report provides a snapshot of how the economy and affordability of products is changing consumer behavior and reveals the current mindset around data privacy and shopper anonymity.