We can attribute Microsoft's gain and Google's loss to AI, according to Microsoft Head of Search Jordi Ribas, who posted new numbers on X this week from Comscore and StatCounter to show the divide.

Amazon, Shopify and other marketplaces have been spotted by tech experts embedding code to keep out AI agents from Anthropic, Google, Perplexity and OpenAI.

The concept of "superintelligence" takes privacy to complex levels, with broader implications of advanced AI and the future of data. The AI race has become a hot mess, with execs at top companies spending billions on engineering talent to conquer the market.

A report from NP Digital reveals that AI-driven search overviews are not diminishing website traffic, with marketers seeing stable or increased site visits. Marketers are increasingly monitoring brand visibility in AI search platforms and prioritizing PR strategies to boost mentions, indicating an adaptive response to the evolving digital landscape.

Search engines will do this all the time, but now Aleyda Solis, SEO consultant and founder of the boutique consultancy Orainti, sees it happening with OpenAI ChatGPT.

Personalization took a sharp turn this week when Google introduced two features being tested in Labs. Can these help people discover something they didn't realize they wanted to know?

Google's Q2 earnings show AI Overviews continue to increase search activity, with new data suggesting they drive over 10% more queries. AIO now has 2 billion monthly users and apparently, has not reduced the need to search.

AI-driven search is changing the way users find and use online information, and experts are monitoring these shifts to assess the effects on engagement.

As AI continues to reshape how people discover brands, evaluate options, and make decisions, data from Yext reveals clear shifts in search behavior across markets and generations.

Could the shift lead to stronger ad platforms and targeting capabilities - and more valuable audience insights for advertisers on Microsoft's remaining platforms?