• How Kenshoo Remains As Nimble As A Startup
    Kenshoo is using new platforms, including one that uses data stored on Amazon Web Services and runs marketing experiments, measuring the incremental impact across all audience segments.
  • Verizon Media Launches COVID-19 Resources, Tracking Updates For Yahoo Search, Finance, Weather
    The data provides COVID-19 information on locations, cases, deaths and recoveries by country, state, and county level and powers COVID-19 tracking updates on Yahoo Search, Yahoo Finance, and Yahoo Weather.
  • Google My Business Swings Up, Many Car Dealerships Open For Business
    In March, COVID-19 caused a sharp drop in businesses' GMB performance -- which seems to have bottomed out but is now beginning to improve, Reputation.com analysis found. "While the drop in performance is unfortunate but expected, the silver lining is that the worst appears to be over and recovery should be forthcoming," said Adam Dorfman, director of product at Reputation.com.
  • Paid Search Association Moves Industry Conference To Zoom
    The Paid Search Association will hold its first conference online via Zoom. The three-day online conference is free, but limited to 500 people on a first-come, first-served basis.
  • Google: Fast-Food Franchises Become Phishing Lures In COVID-19 Scams
    Phishing lures using American fast-food franchises and COVID-19 messaging are being used to target personal accounts of U.S. government employees. Google's Threat Analysis Group released a report Wednesday detailing the types of COVID-19 attacks seen across the company's product line.
  • What People Search For Now In Quarantine
    Consumer search data suggests older generations are embracing at-home tech during stay-at-home. Captify compared consumer search in the first two weeks of April to the first two weeks of March, before U.S. quarantine efforts began.
  • Microsoft Bing Partners With GoFundMe To Support Small Businesses
    Small business owners with a Bing Places for Business account can set up a GoFundMe fundraiser to gain financial support, which Bing will showcase on the Bing local listing page. Bing Places customers can also update temporary store closure information and create special announcements in Bing Places to help customers find the latest updates about your business.
  • Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
    Google on Friday said it will waive ad-serving fees for publishers that use Ad Manager for five months, after some complaints from industry insiders.
  • Why The New York Times, CNN, The Guardian Are Top Google News Sources For COVID-19
    Publishers missing out on ad revenue hope to turn site visitors looking for COVID-19-related stories into longer-term readers to help bring in more advertising once the crisis ends, says Searchmetrics Senior Content Marketing Manager Stephen Bench-Capon.
  • Gift-Giving Skyrockets, As Time To Purchase Shortens
    The time from first website visits to purchases fell from 37 hours in February to 27 hours between March 22 and April 4, NetElixir data shows.
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