About 19.3% of site visitors to UK retailer Ann Summers were being hijacked by browser-based ads. This is not only a problem with display and online video ads, but also occurs in search.
An analysis showed 49.76% of Q2 searches did not receive clicks, 40.42% received organic clicks to the rest of the web, 5.98% were clicks to Google-owned sites such as YouTube and Maps, and a mere 3.83% were on paid clicks to the rest of the web.
Nearly three-quarters of consumers would stop buying a brand's products if an ad infected their computer or mobile device with a virus, a study by the Trustworthy Accountability Group and the Brand Safety Institute finds.
Berlin-based search engine Ecosia said Monday it will opt out of participating in Google's recently announced default Android search engine auction.
The best place to be is between 3.5 stars and 4.5 stars, and five-star-rated businesses have below-average sales.
Later this year, Google plans to bring podcast listening to Google Assistant and Google Podcasts for the web.
As app use increases, marketers are building in advanced search features and opt-in push notifications, yet they face high opt-out, poor click-through rates and program management challenges, a survey finds.
Squarespace spent $108 million in advertising during first-half 2019, up 117% vs. its spend in second-half 2018. Website builder and hosting companies have significantly increased their ad spending this year, according to Kantar.
The senators refer to Google's employment practices as "anti-worker" in a letter to company CEO Sundar Pichai -- and demand that Google turn the temporary workers into employees.
Google published questions search marketers should ask themselves if their company's website is negatively impacted by a core search update in query results. Sometimes they might find there's nothing to fix.