Personalization took a sharp turn this week when Google introduced two features being tested in Labs. Can these help people discover something they didn't realize they wanted to know?

Google's Q2 earnings show AI Overviews continue to increase search activity, with new data suggesting they drive over 10% more queries. AIO now has 2 billion monthly users and apparently, has not reduced the need to search.

AI-driven search is changing the way users find and use online information, and experts are monitoring these shifts to assess the effects on engagement.

As AI continues to reshape how people discover brands, evaluate options, and make decisions, data from Yext reveals clear shifts in search behavior across markets and generations.

Could the shift lead to stronger ad platforms and targeting capabilities - and more valuable audience insights for advertisers on Microsoft's remaining platforms?

As long as consumers are willing to share personal information with AI agents, AI from companies like Amazon, Google, Meta, Microsoft, OpenAI and Anthropic will plan their trip, pick out and purchase wardrobe and automatically tell them how much it will cost to plan and complete the trip.

Like other parts of the "dark media" universe, a new report reveals a growing percentage of internet users - nearly 20% worldwide - are effectively dark to marketers serving ads on the websites they visit.

Ad budgets grew in Q2 2025 vs. Q1 across Google paid search, Meta, Amazon Sponsored Products and YouTube, but TikTok ad investments fell amid concerns over U.S. tariffs and economic uncertainty.

Google's plan to combine ChromeOS and Android into one platform has begun. While Android has a large app library, many are not optimized for tablets, holding Google back from challenging Apple's dominance.

Google stepped into the AI acquisition race Friday by agreeing to pay $2.4 billion to license technology from Windsurf, an AI coding startup that OpenAI had previously agreed to acquire.