• How Ann Summers Tackled Hijacked Ads
    About 19.3% of site visitors to UK retailer Ann Summers were being hijacked by browser-based ads. This is not only a problem with display and online video ads, but also occurs in search.
  • Data Suggests 94% Of Searches Send People To Alphabet Properties
    An analysis showed 49.76% of Q2 searches did not receive clicks, 40.42% received organic clicks to the rest of the web, 5.98% were clicks to Google-owned sites such as YouTube and Maps, and a mere 3.83% were on paid clicks to the rest of the web.
  • TAG/BSI Data Shows What Brands Need To Eliminate To Save Reputation
    Nearly three-quarters of consumers would stop buying a brand's products if an ad infected their computer or mobile device with a virus, a study by the Trustworthy Accountability Group and the Brand Safety Institute finds.
  • Google Rivals Opting Out Of Forced Search Engine Auction In Europe
    Berlin-based search engine Ecosia said Monday it will opt out of participating in Google's recently announced default Android search engine auction.
  • The Impact Of Star Ratings And Reviews On Revenue
    The best place to be is between 3.5 stars and 4.5 stars, and five-star-rated businesses have below-average sales.
  • Google Brings Podcast Listening To Desktop And Mobile Search
    Later this year, Google plans to bring podcast listening to Google Assistant and Google Podcasts for the web.
  • App Challenges Rise As People Spend More Time In Them
    As app use increases, marketers are building in advanced search features and opt-in push notifications, yet they face high opt-out, poor click-through rates and program management challenges, a survey finds.
  • Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
    Squarespace spent $108 million in advertising during first-half 2019, up 117% vs. its spend in second-half 2018. Website builder and hosting companies have significantly increased their ad spending this year, according to Kantar.
  • Warren, Harris Among Senators Urging Google To End Abuse Of Temporary Contract Workers
    The senators refer to Google's employment practices as "anti-worker" in a letter to company CEO Sundar Pichai -- and demand that Google turn the temporary workers into employees.
  • Google Advice On Core Ranking Updates
    Google published questions search marketers should ask themselves if their company's website is negatively impacted by a core search update in query results. Sometimes they might find there's nothing to fix.
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