Google stepped into the AI acquisition race Friday by agreeing to pay $2.4 billion to license technology from Windsurf, an AI coding startup that OpenAI had previously agreed to acquire.

Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply compared with last year.

Perplexity subscribers on Wednesday gained first access to the company's AI-based browser, Comet, which challenges Google Chrome and Microsoft Edge. Consumers will need to give up data to use its services.

AI can significantly impact the industry, but moviemaker Ben Affleck believes it will not replace human artistry. It will play a supporting role similar to the launch of "Paramount+ Fan Frontier," an interactive social experience that builds on the streaming service's "Find Your Mountain on Paramount+" campaign.

Amazon this week will find out whether shoppers will buy, based on AI-powered information. Google's platform updates continue to pose a risk for advertising, according to a commerce report.

Lindsay Kaplan, CEO and co-founder of Chief, "just about had a nervous breakdown" after asking ChatGPT to help her write something creative. The outcome was unexpected.

ChatGPT continues to push referral traffic to news publisher sites, but not enough to counter declines in clicks from users who increasingly get news from AI-powered search results, according to a report released this week.

Amplified's study puts a price on media investments that fail to effectively capture consumer attention. Data showed low-performing campaigns would need an additional $198 billion annually, when measured in active attention and commercial impact, to match the highest-performing campaign categories.

AI-powered websites will offer direct answers to user queries without requiring the visitor to dig many pages deep into the site to find answers.

A paper published by Google Research and the University of Chicago outlines a theoretical and practical framework for how ad auctions could work in the age of generative AI. That AI will require processing power and electricity - lots of it.