Amazon and Google gained another ecommerce rival this week and SEO experts gained another platform in which to optimize content with the announcement of Facebook Shops, a mobile-first shopping experience where businesses can create an online store on Facebook and Instagram for free.
A combination of manipulative behaviors often triggers penalties on Google Search, but combinations or lists of issues that could prompt a penalty are not always obvious, which makes it difficult for marketers and webmasters to detect the exact weakness.
eBay's advertising campaign rolled out to capitalize on the recent surge in sales on the site. The company is spending more on advertising and its small- and medium-size focused "up and running campaign," Colin Sebastian, senior research analyst at Baird, wrote in a research note.
Welcome to the first edition of "Search & Performance Marketing Daily." While the emphasis remains on search advertising and marketing, you also will read and learn about how to prove performance in a variety of media -- not only in search, but in performance in other areas such as voice, out-of-home, video, television and radio.
Leo Burnett Chief Strategy Officer Aki Spicer told Google that "brands with solid foundations -- a strong sense of purpose and point of view -- can weather this shift with ease, " adding: "Now is your time to demonstrate your purpose to new customers who may be interacting with you for the first time in a long time."
The big question for advertisers is when to shift their marketing message and how to stop talking about, yet still acknowledge, the importance of staying safe.
Online searches for "in-stock" items grew more than 70% globally from the week of March 28 through April 4, as consumers sought to avoid ecommerce shipping delays, according to Google.
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords.
It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers may find themselves in a bind.
A new feature makes planning for recipes, virtual events, and activities easier, using machine-learning technology to automate and group together clusters of pins.