Lyft for the first time has added interactivity and haptics technology in a new ad unit for its app. Haptics is technology that can create an experience of touch by applying forces, vibrations or motions.

While OpenAI designed ChatGPT Health to help users better understand their health patterns over time, not to replace clinical care or give medical diagnoses, the site allows more than a dozen apps from companies like Apple and Instagram to integrate with the AI-based search engine.

The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but JamPack'd's co-founder never thought the technology would nearly double campaign performance for ads running across apps owned by Meta Platforms.

Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One category until now has largely remained off limits: prediction markets.

Imagine having a verbal conversation with an AI chatbot, brainstorming for a campaign running across CTV that links with a strategy for the enterprise - verbal, not written.

Microsoft's CEO believes we must move beyond AI "slop vs sophistication" arguments. He's betting on getting everyone accustomed to using agents to power all types of business needs - and adjust to consumer buying habits - even before they do. But what happens when AI becomes commoditized?

Advertisers will make some big changes in 2026, from artificial intelligence (AI) creative to agentic commerce. Many will climb to the top of the mountain and look down, willing to give up more control to technologies when it comes to making decisions in exchange either for growing budgets or gaining better ROI.

Meta's AI power play led it to purchase a startup specializing in autonomous AI agents - a deal that will accelerate the company's conversational platforms and social commerce, which is headed for major growth in 2026.

Google has finalized the minimum audience size to which advertisers could remarket, reducing the number to 100 active users across all networks and audience types.

New data confirms the decline in search traffic being sent to news publishers from Google Search during the past two years. Publishers are receiving Google traffic, but not through historic channels.