Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers.

AppLovin is preparing to build a social network, and recently experienced a shift into broader AI and multiple advertising channels like streaming TV.

Marketers have been calling out AI "slop" found in articles, blogs and social media posts. But there is an accompanying new acronym: AI;DR - short for "AI, didn't read."