by Laurie Sullivan on Feb 1, 3:13 PM
Brands need to rethink how they collect first-party data, because consumers don't trust them.
by Laurie Sullivan on Jan 31, 2:25 PM
Margin improvements were a focus as Google and Microsoft independently spoke about integrating generative AI into every aspect of their businesses - especially advertising - on earnings calls. Each company independently tried to ease fears that the huge changes being made to products and services will not impact business.
by Laurie Sullivan on Jan 30, 5:32 PM
I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
by Laurie Sullivan on Jan 29, 1:54 PM
With earnings seasons getting underway, analysts are pushing to give investors more information on the amount Amazon, Google, and Microsoft spend on AI and how much each company individually earns.
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