Stagwell has integrated Microsoft Copilot, which is powered by Model Context Protocol. MCP was embedded into the paid-search workflow and can act as a secure connection layer between Microsoft Advertising APIs and AI agents.

For every hour spent online searching for information, only 15 minutes is spent on the open web. Traditional search behavior continues to collapse as users shift to AI-driven discovery and consumption. The AI prompt provides a near instantaneous, consolidated answer.

Amazon and Google have pledged to zero out their respective carbon emissions in the coming years, but their sustainability reports for 2025 released this week show AI has made those goals more difficult to achieve.

Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

The shift from chatbots to more capable agentics that can complete complex, multi-step tasks raises concerns about how much access and authority they should have inside media-planning environments.

Two new generative media models have been added to Gemini Enterprise Agent Platform and Google AI Studio that specialize in creating images and video, available through the company's developer and business cloud tools.

HP's personal computers and printers division has partnered with Frontier, OpenAI's enterprise part of the company, to transition from chatbots to autonomous "AI coworkers" that can handle complete multi-step tasks. The shift is in line with Juniper Research's latest agentic commerce growth prediction.

A movement within the ad industry is bringing ad buying into supply-side platforms, lowering costs per impression and increasing ad visibility by using a brand's data to create bidding instructions based on predictions and value to that specific brand.

AI and agentic search capabilities are bringing parents more ways to purchase back-to-school products. But for retailers and brands, tracking ROAS or ROI may not always add up.

Google continually tests new ways to improve the Search Ads experience. This week it began running a small experiment by adding what it calls a label for "Strongest match" or "Strong match" to certain Search ads.