- LinkedIn's New 'Brand Partnership' Tags Aim To Boost In-App Creator Presence
MediaDailyNews, Colin Kirkland - Wednesday, August 23, 2023
LinkedIn is rolling out brand partnership labels on in-app posts, according ...
- Serena Williams Reflects On Lincoln Ambassadorship
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 23, 2023
Williams, who just gave birth earlier this week, agreed to answer so ...
- Relo Metrics Integrates VideoAmp Viewership Data To Enhance Real-Time Sponsorship Metrics
MAD, Fern Siegel - Tuesday, August 15, 2023
The alliance should help brands and agencies optimize how sponsorship packages a ...
- Lexus Joins Beyonce To Support Minority-Owned Businesses
Marketing Daily, Tanya Gazdik - Thursday, July 27, 2023
Lexus is the exclusive automotive partner of the U.S. leg of t ...
- Toyota, Warner Bros. Partner To Promote Pickup Truck
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The campaign extends across digital video, cinema, programmatic and paid search includi ...
- Toyota Focuses On Hispanic Audience With Soccer Effort
Marketing Daily, Tanya Gazdik - Thursday, July 20, 2023
During the 2023 Concacaf Gold Cup tournament, Toyota engaged with and shar ...
- Can The Pan Am Games Survive?
MediaDailyNews, Tony Jarvis - Thursday, July 20, 2023
With hosting costs of multi-sport global events escalating beyond the financial capaciti ...
- GEICO Sponsors Wrexham's 'USA Invasion Summer Tour'
MAD, Steve McClellan - Tuesday, July 18, 2023
GEICO will be sponsoring the team's official tour bus from Los Angel ...
- Shark Week Is Back - New Advertisers Include Budweiser, Domino's, Chili's, Mountain Dew
Television News Daily, Wayne Friedman - Tuesday, July 18, 2023
"Shark Week" will air from July 23-29 on Discovery Channel, and ...
- AT&T Extends Major League Soccer Sponsorship
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
AT&T and Soccer United Marketing, the marketing arm of Major League Soccer, announc ...
- Allstate Partners With Black Star To Promote Soccer In Black Communities
Marketing Daily, Tanya Gazdik - Wednesday, July 12, 2023
The 2023 advisory board includes Karine Tavieso, senior vice president of Dent ...
- 'Barbie' Movie Faces Off Against 'Oppenheimer'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 11, 2023
On July 21, two highly anticipated movies will be released on t ...
- Lexus Signs Young Golfers As Brand Ambassadors
Marketing Daily, Tanya Gazdik - Wednesday, July 5, 2023
The golfers "will be critical in introducing the Lexus brand to n ...
- NHL Boosts Sponsorship Deals Up 21% - Gaining On Other Sports
Television News Daily, Wayne Friedman - Friday, June 9, 2023
The NHL has outperformed all major professional sports leagues in sponsorship reven ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
The NBA has inked a total of 2,430 sponsorship deals for a ...
- BMW Films Returns To Cannes Film Festival
Marketing Daily, Tanya Gazdik - Tuesday, May 16, 2023
The automaker will mobilize more than 200 fully electric vehicles to transpo ...
- BMW Returns To Coachella
Marketing Daily, Tanya Gazdik - Thursday, April 20, 2023
The automaker will use the event to launch the 738-horsepower plug-in hybr ...
- Giant Spoon Conceives Giant Ball For AT&T
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
The agency's two-day "Game Ball Experience" pop-ups in Los Angeles and Mia ...
- Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?
Search & Performance Insider, Joe Mandese - Tuesday, April 4, 2023
NBCU and WPP's BAV Group think so -- and they have ju ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- GM Highlights HBCU Commitment In First Work From Majority
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2023
"We wanted to show the stories that few get to witness: t ...
- Hertz Dresses Up With Tom Brady, Heads To The Speedway
Marketing Daily, Sarah Mahoney - Wednesday, March 1, 2023
The rental-car company is heading to the legendry Le Mans 24 Hour ...
- Audi Extends Partnership With MLS
Marketing Daily, Tanya Gazdik - Tuesday, February 21, 2023
The new Audi Goals Drive Progress Impact Award, presented by MLS Work ...
- Tractor Supply Tunes Country Music To Gen Z
Retail Insider, Sarah Mahoney - Wednesday, February 22, 2023
The retailer is teaming up with Opry Entertainment Group, looking for America ...
- NBA All-Star Sponsors Include Hennessy, AT&T, Ruffles, Kia
Marketing Daily, Tanya Gazdik - Friday, February 17, 2023
Brands are planning a variety of in-person and remote marketing activations relat ...
- Kia Preps NBA All-Star Effort
Marketing Daily, Tanya Gazdik - Thursday, February 16, 2023
The activation was Inspired by Kia's campaign "Legends of the Driveway" fr ...
- NHL Announces Sponsor Activations For Stadium Series
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 15, 2023
The NHL is planning sponsorship activations at the upcoming Stadium Series outdo ...
- This Just In... Apple Music Beats Pepsi's Super Bowl Halftime Sponsor Value
TV Watch, Joe Mandese - Wednesday, February 15, 2023
Apple Music beat Pepsi at least in terms of sponsorship value generate ...
- Energy Drink Nerd Focus Inks Partnership With NHL's New Jersey Devils
Marketing Daily, Steve Ellwanger - Monday, February 13, 2023
Devils' partnership "will really help to bolster Nerd Focus sales and bra ...
- Gamelancer Hires Kristopher Mychasiw As Head Of Global Partnerships, Sales
Digital News Daily, Colin Kirkland - Monday, February 6, 2023
Mychasiw is known as an "industry disruptor," noted for tapping into emergi ...