- Body Armor Becomes NHL's Official Sports Drink Partner
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
In addition to product placement during NHL games, the deal includes collaborati ...
- Display Revenue Was Way Down For UK Publishers In Q4, Study Finds
Publishers Daily, Ray Schultz - Thursday, March 21, 2024
Despite the decline in digital revenue for U.K. publishers, strong gains ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, Sponsors
TV Watch, Wayne Friedman - Friday, March 22, 2024
A new feature will allow viewers to track up to 40 li ...
- NHL, Caesars Sportbook Renew Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 7, 2024
Caesars Digital will be provided with access to league-owned intellectual property ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- QSRs Race Toward NASCAR Sponsorships
QSR Insider, Teresa Buyikian - Wednesday, February 28, 2024
Chuck E. Cheese's partnership has gone beyond a car wrap and fi ...
- Lexus Partners With LA Clippers, Intuit Dome
Marketing Daily, Tanya Gazdik - Wednesday, February 14, 2024
The luxury automaker joins naming rights partner Intuit and AT&T, Pechanga, a ...
- NHL, Tourism Prince Edward Island, Enter Partnership
Marketing Daily, Tanya Gazdik - Tuesday, February 13, 2024
Prince Edward Island already has a history with the NHL as ...
- Hyundai, Rogers Break New Campaigns During NHL All-Star Weekend
Marketing Daily, Tanya Gazdik - Thursday, February 1, 2024
Hyundai's new 30-second spot "Marty for the Win" features nine-time NHL All-St ...
- Chevrolet Secures Exclusive MLS Canada Sponsorship
MAD, Steve McClellan - Monday, January 22, 2024
The new partners said it is the first time a single bra ...
- NBC To Stream First Commercial-Free Fourth Quarter In NFL Game
Television News Daily, Wayne Friedman - Thursday, December 21, 2023
NBC's first ad-free fourth quarter in a Christmas holiday-season football game wi ...
- Disney+ Eyes Shopping, Gaming, Notches 1K Sponsors
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Disney continues to expand efforts to grow advertisers for the streamer's n ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget Item
Email Insider, Ray Schultz - Tuesday, December 5, 2023
Email will also command a substantial share of B2B marketing spend ...
- Minority Of Brands To Drive Growth In Sponsorship Spending
Research Intelligencer, Robert Williams - Wednesday, November 29, 2023
Brands that measure the effect of their sponsorships are mostly focused ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
Planning & Buying Insider, Joe Mandese - Tuesday, November 28, 2023
If you guessed sponsorships, you probably also figured out that it m ...
- Vizio Hosts Shoppable Home Depot Holiday Series With Jordin Sparks
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
DIY-themed videos integrate scannable product QR codes, take brand storytelling beyond tradition ...
- Netflix To Offer New Ad, Sponsorship, Measurement Options
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Netflix will offer marketers new ad opportunities, including a special media packa ...
- Mercedes-Benz, Eastside Golf Aim To Increase Access To Golf
Marketing Daily, Tanya Gazdik - Monday, October 30, 2023
Through the multi-year "Vehicles for Change" program, the two brands will collabora ...
- Tucker Carlson's Media Company Signs 1st Ad Deal
MediaDailyNews, Karlene Lukovitz - Wednesday, October 25, 2023
More than four months after launching a show on X, Carlson h ...
- Essentia Scores Sponsorship As Official Alkaline Water Of Brooklyn Nets
Marketing Daily, Erik Oster - Tuesday, October 17, 2023
Essentia plans a series of Nets activations in NYC following an Oc ...
- Lexus Signs Another Young Golf Ambassador
Marketing Daily, Tanya Gazdik - Thursday, October 12, 2023
The automaker is planning future integrations in the "golf lifestyle space." ...
- Do Super Bowl Ads Work For Restaurants?
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 10, 2023
McDonald’s, Pizza Hut, Burger King, Dunkin’, Taco Bell, Jimmy John’s, Chipotle a ...
- NHL Season Kicks Off With New Creative, Sponsorships
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2023
Moosehead Breweries, the distributor of Truly Hard Seltzer and Twisted Tea ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- Disney: NHL TV Season 'Nearly Sold Out'
Television News Daily, Wayne Friedman - Friday, October 6, 2023
Disney says its upcoming NHL season on all its TV networks/streaming platfor ...
- Enterprise, Kal Tire Ink Deals With NHL
Marketing Daily, Tanya Gazdik - Thursday, October 5, 2023
As part of its partnership extension, the Enterprise brand will continue ...
- Recess Becomes First Official Mocktail Of College Football
Marketing Daily, Erik Oster - Friday, September 15, 2023
Recess Zero Proof will be served at every USC Trojans home ga ...
- Walmart Brings Storytelling To Search Via Sponsored Videos
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Walmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Disney Tackles 65 Major College Football Deals
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Disney Advertising says ad sales for the college football season show "robus ...
- Genesis Signs On As College Football Sponsor
Marketing Daily, Tanya Gazdik - Friday, August 25, 2023
The luxury automaker will be integrated into broadcasts with logo placements, verb ...