- Lexus Partners With Complex For U.S. Open Of Surfing
Marketing Daily, Tanya Gazdik - Wednesday, August 7, 2024
The partnership between the World Surf League and Lexus, now in i ...
- Olympics: A Hit With Viewers, Good For Brands, Too
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 5, 2024
As the Paris games move into their final stretch, analyst Dipanjan Chatterj ...
- Lilly's Olympic Spiel: 'Fight Like Hell' For Your Body
Marketing Daily, Les Luchter - Tuesday, July 30, 2024
Eli Lilly's one-minute "One Body" film stresses that everybody might get sic ...
- Paris Games Set Olympic Ad Record, NBCU Scores $1.25B+
Television News Daily, Wayne Friedman - Wednesday, July 31, 2024
NBCU says 70% of the brands advertising in the Paris games a ...
- Verizon's Straight Talk Wireless Strikes Sponsorship Agreement With NASCAR
Marketing Daily, Danielle Oster - Thursday, July 25, 2024
Straight Talk Wireless will also be the official partner of the Homestead-Mia ...
- Dick's Heads To '28 Olympics, Unleashes New Ads For Paris
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2024
The sporting goods retailer is going for heart with a weepy "B ...
- Michelob Ultra Launches Team USA Campaign For Olympic, Paralympic Games
Marketing Daily, Teresa Buyikian - Tuesday, July 23, 2024
Michelob Ultra's "Summer of Team USA" features member athletes of the Te ...
- Right-Wing Billionaire Boosted John Deere DEI Rollback
Marketing Daily, Danielle Oster - Monday, July 22, 2024
A conservative legal advocate appears to be helping finance efforts to spre ...
- Havas Play, Catalyst 4 Unveil New Sponsorship Agreement
MAD, Steve McClellan - Friday, July 5, 2024
Under the arrangement, Havas Play's clients will have access to Catalyst's exclusi ...
- Tour De France Team Sponsors Not Getting All Their 'TV Time' Value?
TV Watch, Wayne Friedman - Monday, July 8, 2024
Some Tour de France teams are participating in fewer "breakaways." Is th ...
- Shark Week Adds New Sponsors, 'Collections' Content On Max, discovery+
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streami ...
- Will Lewis Saga Continues With A New Allegation And A Newsletter Suspension
Publishers Daily, Ray Schultz - Wednesday, June 26, 2024
Lewis was an "impediment" to a London police probe into the Ne ...
- Lionel Messi, Mastercard Kick Off Copa America Campaign With 'Giving Back'
Marketing Daily, Danielle Oster - Friday, June 14, 2024
The campaign coincides with Mastercard's 30th year as a sponsor for t ...
- NHL Strikes Deals With Labatt, Intuit
Marketing Daily, Tanya Gazdik - Wednesday, June 5, 2024
The National Hockey League is entering into multiyear Canadian partnerships with bo ...
- E.L.F. Brings 'Lip Oil Change' To Indy 500
Marketing Daily, Sarah Mahoney - Wednesday, May 22, 2024
In a racing first, the beauty brand is sponsoring Katherine Legge, t ...
- Danone Partners WIth Olympic Athletes For Drinkable Yogurts Campaign
Marketing Daily, Danielle Oster - Tuesday, May 21, 2024
Nourish Your Hustle" features Jordan Chiles, Kristie Mewis, and Sha'Carri Richardson, acro ...
- 'The Guardian US' Signs On As Media Partner Of the Climate Film Festival In New York
Publishers Daily, Ray Schultz - Tuesday, May 21, 2024
The festival runs in September during Climate Week NYC. ...
- NBA Team Sponsorships Rise 7% To $1.5B
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBA teams have seen growth in marketing and sponsorship revenue, largely driv ...
- NBC's 'SNL' 50th Anniversary Season Signs 4 Presenting Sponsors
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBC has inked four season-long "presenting sponsors" for the 50th anniversary seas ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- Porsche Partners With Met Gala, 'Vogue'
Marketing Daily, Tanya Gazdik - Tuesday, April 23, 2024
"Porsche and fashion are connected, and have been for decades," says Ayes ...
- Body Armor Becomes NHL's Official Sports Drink Partner
Marketing Daily, Danielle Oster - Tuesday, April 16, 2024
In addition to product placement during NHL games, the deal includes collaborati ...
- Display Revenue Was Way Down For UK Publishers In Q4, Study Finds
Publishers Daily, Ray Schultz - Thursday, March 21, 2024
Despite the decline in digital revenue for U.K. publishers, strong gains ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, Sponsors
TV Watch, Wayne Friedman - Friday, March 22, 2024
A new feature will allow viewers to track up to 40 li ...
- NHL, Caesars Sportbook Renew Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 7, 2024
Caesars Digital will be provided with access to league-owned intellectual property ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- QSRs Race Toward NASCAR Sponsorships
QSR Insider, Teresa Buyikian - Wednesday, February 28, 2024
Chuck E. Cheese's partnership has gone beyond a car wrap and fi ...
- Lexus Partners With LA Clippers, Intuit Dome
Marketing Daily, Tanya Gazdik - Wednesday, February 14, 2024
The luxury automaker joins naming rights partner Intuit and AT&T, Pechanga, a ...
- NHL, Tourism Prince Edward Island, Enter Partnership
Marketing Daily, Tanya Gazdik - Tuesday, February 13, 2024
Prince Edward Island already has a history with the NHL as ...