- Rockstar Energy Adds Formula Drift Driver Amanda Sorensen To Sports Roster
Marketing Daily, Danielle Oster - Tuesday, April 1, 2025
The 22-year-old is the latest in a series of motorsports drivers a ...
- Liquid Death Partners With MSG Family Of Companies
Marketing Daily, Danielle Oster - Tuesday, April 1, 2025
Brand will have a significant presence at venues including Madison Square Gard ...
- Ford, Detroit Lions Extend Partnership
Marketing Daily, Tanya Gazdik - Tuesday, April 1, 2025
The Detroit Lions posted a video featuring Coach Dan Campbell that announc ...
- College Athlete Sponsorship Deals Valued At More Than $1B
Television News Daily, Wayne Friedman - Wednesday, April 2, 2025
Apparel and accessories marketers made more than 470 deals from March 2024-Mar ...
- Oi Ocha Releases Limited-Edition Shohei Ohtani Bottle For MLB Opening Day
Marketing Daily, Danielle Oster - Friday, March 28, 2025
Partnership with Ohtani as a global brand ambassador began last year a ...
- Ford, Kentucky Derby Sign Multiyear Partnership
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2025
Ford will showcase vehicles assembled up the road in Louisville, Kentucky, su ...
- Five Primo Brands Named Official Waters Of Major League Baseball
Marketing Daily, Danielle Oster - Wednesday, March 26, 2025
The company partnered with four MLB stars to promote each of t ...
- Clif Bar Named Official Energy Bar Of Boston Marathon
Marketing Daily, Danielle Oster - Friday, March 21, 2025
The brand signed a three-year sponsorship agreement and is also kicking o ...
- Pickleball Fights Severe Asthma For AstraZeneca's Fasenra
Marketing Daily, Les Luchter - Sunday, March 23, 2025
Seven-year-old Fasenra asthma medication has launched its first-ever sports partnership. ...
- LSU Tigers Star Flau'Jae Johnson Drafted For Samsung's Team Galaxy
Marketing Daily, Danielle Oster - Thursday, March 20, 2025
The new partnership will include Johnson using the Samsung Galaxy S25 Ult ...
- MLB's Shohei Ohtani Is Big In Japan -- And Everywhere Else
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 18, 2025
Ohtani has about 20 active sponsorship deals at any time, like wi ...
- March Madness 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Thursday, March 13, 2025
Executives did not provide financial details including price hikes, but a Paramou ...
- Netflix Sells Out Sponsor 'Title' Deals In 'WWE Raw'
Television News Daily, Wayne Friedman - Tuesday, March 11, 2025
TurboTax did a first-of-its-kind "takeover" of a WWE Raw episode. Future sponso ...
- Genesis Collaborates With NBC's 'Suits LA'
Marketing Daily, Tanya Gazdik - Thursday, February 20, 2025
The partnership includes vehicle integrations within the show as well as cust ...
- Rivian Jumps On Special Edition Bandwagon
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2025
The California Dune special edition will make its debut at SXSW ...
- Rivian Sponsors SXSW, Jaguar Focuses On NBA
Drive Time, Tanya Gazdik - Monday, February 17, 2025
Rivian is planning an "electric roadhouse," described as "a neon wonderland wi ...
- Honda, NHL Renew Longstanding Partnership
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
The two are partnering on a new video series highlighting the leag ...
- NFL Team Sponsorship Deals Rise To $2.5B
Television News Daily, Wayne Friedman - Friday, February 7, 2025
Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunication ...
- McDonald's Tweaks DEI Policies, Allstate Faces Backlash
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 6, 2025
Citing the Supreme Court's 2023 decision banning affirmative action, the fast-food gia ...
- Pro Pickleball Association Taps Bota Box Breeze As Official Wine Partner
Marketing Daily, Teresa Buyikian - Friday, December 27, 2024
The collab developed because light wines and pickleball both "appeal to consume ...
- Oprah, Starbucks Back Together Again
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, December 3, 2024
Oprah interviews with authors from her Book Club will be filmed ...
- The Home Depot Signs On For 2026 FIFA World Cup
Retail Insider, Sarah Mahoney - Wednesday, December 4, 2024
With games in the U.S., Canada and Mexico, the retailer hopes ...
- Playing ARound: Princess Cruises, Uber Eats Launch AR Activations At SoFi Stadium
MAD, Steve McClellan - Monday, October 28, 2024
The ARound service started as an app-based in-stadium mobile experience. The enhancemen ...
- Toyota Returns As Women's Sports Summit Sponsor
Marketing Daily, Tanya Gazdik - Friday, October 25, 2024
The event includes an AI-focused "Power Talk" with Carrie Parent, Google's gro ...
- NHL Partners With Lululemon, Extends Deal With Navy Federal
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2024
The multiyear extension includes Navy Federal maintaining its status as the offici ...
- AT&T Extends Oracle Red Bull Racing Partnership
Marketing Daily, Danielle Oster - Wednesday, October 16, 2024
AT&T's logo will be "prominently displayed" on the F1 car, as we ...
- Experiential Marketing To Surpass Pre-COVID Spending This Year: Report
MediaDailyNews, Colin Kirkland - Monday, October 14, 2024
PQ Media's findings show the B2C and B2B sectors both grew 9. ...
- Zoom Zoom: Formula 1 Racing's Cultural Moment
Mediapsssst, Richard Whitman - Wednesday, October 9, 2024
A new study released by Interpublic Group's Octagon agency puts the numb ...
- Potential NCAA Settlement Could Affect Future NIL Deals
Marketing Daily - Top of the News, Tanya Gazdik - Monday, October 7, 2024
Athletes will still be allowed to make NIL deals with entities oth ...
- Liquid Death Flips Script To Brand Fans For NASCAR 'Pro Driver' Search
Marketing Daily, Danielle Oster - Monday, September 23, 2024
Three consumers get a chance at the pro driver sponsorship treatment, ...