AI Has Growing Role In Helping People Choose What To Buy Online

Artificial intelligence is no longer just for drafting emails or creating memes. The technology increasingly shapes what consumers buy online. Nearly half of shoppers (45%) say they don’t care whether a human or an AI recommended a product, as long as it fits their needs, according to the State of …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications