by Richard Whitman on Dec 17, 9:24 AM
The metaverse is the buzziest of buzzwords right now in advertising and media - so it's no surprise agencies are making plans to be a part of it.
by Richard Whitman on Dec 16, 1:43 PM
Jake Sugarman will lead both account and business development in a role that effectively combines COO and CMO duties, according to the agency.
by Richard Whitman on Dec 15, 9:30 AM
The agency said it is launching the startup as marketers and agencies increasingly look to martech to reduce friction and cost in marketing.
by Richard Whitman on Dec 14, 10:50 AM
In this year's holiday video, The Publicis Groupe executives ponder where they might spend six weeks working in 2022, other than their Paris offices. We can safely rule out New York and a few other places.
by Richard Whitman on Dec 14, 9:00 AM
Colan McGeehan joins GroupM from Publicis Health Media where he was Chief Investment Officer. Previously he was general manager, health + wellness, corporate strategy at Time Inc.
by Richard Whitman on Dec 12, 8:51 PM
BrightGen is a Salesforce Summit Partner. Credera said the acquisition would bolster its own Salesforce-related expertise and its broader martech and customer-experience capabilities.
by Richard Whitman on Dec 9, 5:52 PM
Schaaf was one of several senior appointments made this week by Stagwell Media and its parent Stagwell Inc. The media operation also named Shannon Pruitt Global Chief Content Officer and Rick Acampora has been named Global Chief Client Officer.
by Richard Whitman on Dec 8, 4:16 PM
Made Thought will be integrated into AKQA and combined with Universal Design Studio and Map Project Office to form a design-focused unit called The New Standard.
by Richard Whitman on Dec 7, 4:10 PM
It's part of the holding company's new "Work Your World" employee program linked to the firm's global internal communications network Marcel.
by Richard Whitman on Dec 6, 9:26 PM
To celebrate the joy of giving this holiday season, healthcare agency Klick Health Group gave hundreds of employees a hundred bucks each to make a difference in someone's life.