by Richard Whitman on Sep 28, 1:59 PM
Odysseus Arms created the campaign and teamed with R&R Partners to design the media plan.
by Richard Whitman on Sep 27, 3:26 PM
Well, The Lincoln Project doesn't think so. I'm not so sure.
by Richard Whitman on Sep 26, 10:31 AM
"More Than That with Gia Peppers" is expanding with a four-part limited broadcast TV series on Revolt, the black-owned multimedia company.
by Richard Whitman on Sep 25, 11:25 AM
According to the firm, main obstacles to more diversified trials revolve around outreach and recruitment issues. The agency says it can overcome these obstacles by leveraging data analytics, patient experience insights and other techniques.
by Richard Whitman on Sep 22, 11:08 AM
The award is designed to recognize African American students who strive to "revolutionize an industry, change social norms and bring change to their communities for generation to come."
by Richard Whitman on Sep 21, 2:45 PM
Lufthansa has worked with Accenture Song for the last dozen years. The switch, which follows a formal review, officially takes effect in January.
by Richard Whitman on Sep 20, 7:21 PM
Stagwell agencies Code And Theory, Gale and Multiview will create a variety of custom sponsorship and programmatic advertising units as well as new email content opportunities for advertisers.
by Richard Whitman on Sep 19, 4:55 PM
The program is produced by WPP and its production unit Hogarth and edited by BCW, with artwork and branding by Ogilvy. The series is being recorded at Spotify's studios in Manhattan.
by Richard Whitman on Sep 18, 2:34 PM
The global platform, called "Ads That Work as Hard as You Do," spotlights the point that Amazon Ads can get businesses closer to the customers that matter. The work is from Stagwell agency Code And Theory.
by Richard Whitman on Sep 15, 7:59 PM
PMX Chairman John Muszynski chaired the annual Coaches vs. Cancer Benefit on Thursday evening. His wife Gail, a cancer survivor, was the honoree.