• Agency Creative Chief Is Put On Leave Following Undisclosed Allegations
    Allegations against the Chief Creative Officer at the shop prompted it to launch an investigation by an outside firm.
  • How KIND Of You To Give Away $6 Million Worth Of Your Snack Bars
    Yep, KIND, the snack bar company is spending $6 million--which is what it says most brands in the Super Bowl will spend this year-for a single Super Bowl spot-on a snack bar give-away promotion.
  • Dentsu Wins Marcom M&A Crown For 2017
    Most of the Japan-based firm's acquisitions were tied to its international expansion and fell within the purview of the Dentsu Aegis Network, adding estimated revenues of $263 million.
  • 4As Transformation Is Transforming; Accelerates While Doing It
    The 4A's flagship conference, formerly known as Transformation, is transforming into a new thing this spring called 4A's Accelerate.
  • I Can't Believe This Bleeping Febreze Super Bowl Ad
    Grey has made an ad about a guy whose shit doesn't stink for the Super Bowl. Do you know how many Super Bowl parties there are each year where food is consumed?
  • 2018: Mediapalooza II?
    Pitch activity has gotten off to a unusually strong start this year as marketers continue to focus on their advertising ROI. But as Procter & Gamble is demonstrating, there are other ways to maximize return from marketing dollars.
  • Shell Oil Puts Its Creative, Media Assignments In Review
    It's been a frenetic week on the new business front with lots of review activity, both launched and finalized. The latest reviewer: Royal Dutch Shell, for both creative and media assignments.
  • Consultants Narrow The M&A Gap With Holding Companies In 2017
    According to an analysis by R3, consultants such as Accenture and Deloitte invested $1.2 billion in agency acquisitions in 2017, a 134% increase over 2016. By contrast, investments by agency holding groups including WPP, Dentsu, Omnicom, Interpublic and Publicis declined by 46% to $1.8 billion.
  • The Big Mac: Some Things Never Change
    At least that's the claim in "The Unchangers" commercial celebrating the Big Mac's 50th birthday. Yep, it's made exactly the same way now as it was 50 years ago when it made its debut.
  • Laugh Riot: 4As, Upright Citizens Brigade Partner On Workshop Project
    It's the second recent deal between a marketing organization and a comedy troupe.
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