by Richard Whitman on Jan 31, 5:03 PM
Allegations against the Chief Creative Officer at the shop prompted it to launch an investigation by an outside firm.
by Richard Whitman on Jan 30, 8:03 PM
Yep, KIND, the snack bar company is spending $6 million--which is what it says most brands in the Super Bowl will spend this year-for a single Super Bowl spot-on a snack bar give-away promotion.
by Richard Whitman on Jan 29, 5:11 PM
Most of the Japan-based firm's acquisitions were tied to its international expansion and fell within the purview of the Dentsu Aegis Network, adding estimated revenues of $263 million.
by Richard Whitman on Jan 28, 7:35 PM
The 4A's flagship conference, formerly known as Transformation, is transforming into a new thing this spring called 4A's Accelerate.
by Richard Whitman on Jan 25, 5:37 PM
Grey has made an ad about a guy whose shit doesn't stink for the Super Bowl. Do you know how many Super Bowl parties there are each year where food is consumed?
by Richard Whitman on Jan 24, 5:43 PM
Pitch activity has gotten off to a unusually strong start this year as marketers continue to focus on their advertising ROI. But as Procter & Gamble is demonstrating, there are other ways to maximize return from marketing dollars.
by Richard Whitman on Jan 23, 5:42 PM
It's been a frenetic week on the new business front with lots of review activity, both launched and finalized. The latest reviewer: Royal Dutch Shell, for both creative and media assignments.
by Richard Whitman on Jan 22, 5:59 PM
According to an analysis by R3, consultants such as Accenture and Deloitte invested $1.2 billion in agency acquisitions in 2017, a 134% increase over 2016. By contrast, investments by agency holding groups including WPP, Dentsu, Omnicom, Interpublic and Publicis declined by 46% to $1.8 billion.
by Richard Whitman on Jan 21, 7:40 PM
At least that's the claim in "The Unchangers" commercial celebrating the Big Mac's 50th birthday. Yep, it's made exactly the same way now as it was 50 years ago when it made its debut.
by Richard Whitman on Jan 18, 7:40 PM
It's the second recent deal between a marketing organization and a comedy troupe.