by Richard Whitman on Feb 26, 7:53 PM
The
Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148. Of the recognition, Lowe Lintas India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to do and …
by Richard Whitman on Feb 26, 7:50 PM
Here's a semi-hilarious
promotion for Canada's National Advertising
Challenge that brings to light an all too prevalent problem in the ad industry -- an overzealous focus on awards. But the promotion promotes just that -- an overzealous focus on awards, and in this case, awards for non-client ads developed simply to win those awards. Yes, this is what you brands are paying for. Because you know the creatives in the agency you've hired are going to be doing this work in the office, conceivably on your dime. But, hey, when you dangle the chance to …
by Richard Whitman on Feb 26, 7:46 PM
Clearly, Havas Chicago hasn't been paying attention to recent research that found open office space to be decidedly less productive than that of the old school office.
by Richard Whitman on Feb 25, 7:11 PM
It's really kind of strange -- and, well, depressing -- that actual adults with actual jobs in actual ad agencies that are actual businesses that, you know, are run by actual adults actually need advice like this, but apparently this is the case. Penning a piece for The Chattanoogan (what the hell kind of name for a news outlet is that?), Connect Marketing Head Honcho Clint Powell has some advice that really shouldn't be the kind of advice that actual adults need. Kids, maybe, but actual adults? No. In any event, he wrote the piece and if …
by Richard Whitman on Feb 25, 6:58 PM
Have you seen Jordan Zimmerman's biceps? The man is ripped.
by Richard Whitman on Feb 24, 6:36 PM
Toronto-based agency john st. has made an interesting hire. Hoping to beef up their digital services, the agency has brought in "an accomplished entrepreneur with over 15 years of experience building global digital media and consumer internet businesses from concept through to final acquisition." So who did the agency hire? The guy's name is Tom St. John. Yeah. No kidding. john st. hired St. John. Like, when does that ever happen? Of joining the agency, St. John says, “I feel that john st. has done some of the most innovative digital work in the …
by Richard Whitman on Feb 24, 6:33 PM
Ah, you've got to love one thing about the ad business. As self-centered and as egotistical as many in it can be (hey, I know, I worked in it), it's also refreshingly awesome to witness just how much those in the business like to make fun of themselves. It seems like every award show promo and witty little agency puff piece wallows in the schadenfreude of skewering every element of the ad world. Just last week, we were
revisited by "Who Said It? Kanye West or Your Creative Director." Now we've got the
Creative Director …
by Richard Whitman on Feb 24, 6:27 PM
It must be the week for glorious creative pontification. Just a few days ago, I
shared with you a video created by David Brier which attempted to define the process of branding but ended up a full-on blatherific word salad of epic proportion. Now we've got a video from Director Andrew Vucko. Yes, it's a little different from Brier's effort, but it's in the same vein. In the video, Vucko takes on originality -- a hot topic in the ad world, as many ideas are simply recreations of previous ideas. Vucko's point is that nothing is …
by Richard Whitman on Feb 24, 6:21 PM
It would appear that Crispin Porter + Bogusky Co-Founder Alex Bogusky is launching a new venture.
by Richard Whitman on Feb 23, 7:07 PM
Working with McCann London, the folks behind Cannes Lions have launched a new campaign that suggests agencies offer to send their worst employees to the festival of creativity this year...because it's cheaper than firing them and paying severance. The purpose, of course, is to make one last-ditch effort to inspire the -- shall we say -- less inspired by dropping them into the center of advertising creativity for one week. I guess if after a week in Cannes they still suck, well, then it's time to bid them adieu. Although you will have to pay them severance …