It must be the week for glorious creative pontification. Just a few days ago, I shared
with you a video created by David Brier which attempted to define the
process of branding but ended up a full-on blatherific word salad of epic proportion.
Now we've got a video from Director Andrew Vucko. Yes, it's a little different from Brier's
effort, but it's in the same vein. In the video, Vucko takes on originality -- a hot topic in the ad world, as many ideas are simply recreations of previous ideas. Vucko's point is that nothing is
ever complete, nothing is final and everything is under continuous re-development. But then the video takes a nosedive into usual rhetoric about creativity putting a new spin on things by, get this,
adding yourself to the equation. Now if that isn't the most perfect assessment of the ego-centric, "I am awesome. I made this" creative world, I don't know what is.
Vucko explains the
project, which began as something completely different, saying
: "Eventually, I took a step back and chose to build
something on the very topic that was plaguing me -- the theme of originality. From there, I searched for references and inspiration, coming across all of these interesting quotes on the subject. While
at first each quote felt like a separate idea, as I continued to read, I realized that they could be combined into a single narrative."
The video concludes with: "It's not where you take
things from, it's where you take them to." So yes. It's perfectly fine to take someone else's idea and put your stamp on it