According to Publicis chief Maurice Levy, a big part of his rationale for merging with Omnicom was the need to create greater scale in order to deal with "exponential development of new media giants." It already seems to be working with at least one of them -- Twitter. When the PubliCom team stumbled upon an anonymous Twitter account operating under the handle @PublicisOmnicom, calls were made, tweets were tweeted and Lotus Notes emails were sent, and as they say, voila, the handle was reassigned to its rightful owners -- the corporate communications teams at Publicis and Omnicom. But not before …
That's what she said. The she is Laura Desmond, Global CEO of Publicis' Starcom MediaVest Group, who jumped on the opportunity to crow when ad industry beancounter RECMA released an analysis showing that SMG is the biggest media buyer in ad land. The question is how No. 2 -- and soon-to-be-SMG-sister-shop -- OMD feels about that.
Less than 24 hours after Publicis and Omnicom officially confirmed their merger, Interpublic is already in play. At least in the minds of investors. Over the weekend, Pivotal Research Group raised its target price for Interpublic's stock 31% to $21 per share, speculating that WPP would be its "likely" acquirer, though Dentsu and Havas are also potential suitors. Investors seem to agree. Interpublic shares opened this morning 6% over Friday's close and 80% over their 52-week low.
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