It's no secret that many younger adults have been slow to embrace social distancing. The Ad Council hopes to set them straight with a new PSA featuring some of their well-known contemporaries.
The group is collecting stories of how agencies and marketers are responding creatively to the COVID-19 crisis and aggregating them on an open-access microsite.
The deadline for entries has been extended to April 3, with online judging set for May and June. New Blood Awards, issued separately, also have a revised timetable.
It's all-consuming isn't it? A lot of worry, and very little relief.
The company issued an update today noting it has billions of dollars of cash on hand to help in the effort. But the pandemic makes it hard to provide an outlook on 2020 company performance for now.
Jamie Gutfreund was CMO at Wunderman Thompson and its predecessor agency Wunderman for close to four years before leaving last April. The gaming platform has backing from WT parent WPP and others.
McCann and actor Kevin Bacon teamed to create a social-media campaign to inform people about the need for social distancing dubbed #IStayHomeFor.
A 4As' survey last week found that 40% of respondents want to hear what brands are doing in response to the health crisis. Only 15% said they do not want to hear from brands at this time.
Publicis Groupe has laid out its emergency management plan to deal with the health crisis. It's about "getting through the current situation," something we're all challenged with right now.
Probably not the best message to be sending during a growing pandemic. One brand and its agency came up with a clever, public-service-minded solution.