Does Your Brand Have A Handshake Logo?

                    Did you ever think about all the handshake signs, symbols and logos you’ve seen in your life? 

They’re pretty ubiquitous, in the brand world and elsewhere. Just Google it and hundreds will pop up. Makes sense, right? A handshake is a universal symbol of friendship and goodwill. 

But in the age of social distancing wrought by the COVID-19 pandemic, they’ve become a liability — and another problem for brands to think about. 

But now, Latin American ecommerce giant Mercado Libre and its agency Gut Buenos Aires have designed their way around the problem. They’ve created an alternative logo, in which the shaking hands in ML’s logo are replaced by an elbow bump. 

How brilliant is that? They elegantly solved the problem in a way that provides a public service by reminding people to use an alternative way to greet others. 

The new logo rolled out late last week and will remain in place for the duration of the current health crisis.





1 comment about "Does Your Brand Have A Handshake Logo?".
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  1. Craig Mcdaniel from Sweepstakes Today LLC, March 19, 2020 at 9:01 a.m.

    The handshake logo is average in my opinion.  When I started my company over 16 years ago, I created two logos.  One with the company name and the second one was MrSweepy. Over the years I hired 4 of the best artist I could find. I had them each think in terms of the Disney characters one one hand and the Energizer Bunny on the other keeping him orginal. MrSweepy became the second most keyword for 

    In short, it really pays to create a quality logo. 

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