According to business professor-tech pundit Scott Galloway, history has shown that everyone benefits from such breakups. Except for CEOs.
The former Unilever CMO has a plan, and he's going to brief U.S. industry trade groups tomorrow. Hopefully, it's not too late.
The president may just have run out of Teflon, according to former ad man and current MSNBC correspondent Donny Deutsch, who chatted at Advertising Week about politics and branding with 'New Yorker' writer Ken Auletta.
At an Advertising Week session, both agreed that money won't be an issue for either the Republicans or Democrats in the 2020 political races - there will be plenty to go around. Technology has been a leveler in that regard.
Forrester is reporting on the big data assets the ad-marketing holding companies have been acquiring and building over the past couple of years. But to remain relevant, they need to do more.
The lawsuit comes nearly two years after Joe Alexander was terminated from The Martin Agency after being outed on the Diet Madison Avenue Instagram account as a sexual predator, charges he has denied.
Of course he does, I'm a player, right? He wants to hear my views on his 2020 strategy. I swear it's true. I have the email to prove it.
If you are into videogames with lots of shooting, explosions and other assorted mayhem, you will love Tom Clancy's Ghost Recon Breakpoint from game marketer Ubisoft. The ad campaign promoting it is from Argo.
That's always a plus while traveling, right? A new MMGY Global survey also found Americans increasingly like to explore different cultures while on vacation.
The spot was created by Wieden + Kennedy. Park Pictures was the production company. The Prime Time Emmy Awards telecast will air on Fox Sept. 22.