• WFA Releases Guide Aimed At Fostering DE&I In The Creative Process
    The guide highlights a dozen key areas where bias can occur and proposes questions that can be used as a litmus test at every stage.
  • RSA Films Vets Set Up New Production House
    It's called Wild Gift and the founders are David Mitchell and Tomer DeVito. They already have agreements with a number of A-listers to create branded content across all platforms.
  • McKinney's New Food Trends Report
    On the agency's trends list: AI-driven technologies are beginning to drive food preferences and develop new food products. Similar tech is being used to personalize foods and identify new sources of nutrients.
  • New Ad Challenges Corporations To Take A Stand
    Many corporations hedge bets by sprinkling political donations across the ideological spectrum. The new spot challenges companies to make more diligent choices-ones that don't support voter suppression.
  • MDC Details 2020 Staff Cost Reductions
    In its latest annual report, released this week, The company reported that its staff totaled 4,866 at year end, which is 781 fewer employees than it reported for year-end 2019.
  • Dentsu Looks At Evolving Consumer Trends To 2030
    The research is based on in-depth interviews with futurists, academics, authors and other experts, as well as multiple proprietary consumer surveys from more than 20 countries and other resources.
  • Report: Burnout Is High But For Now Most Americans Don't Want To Switch Jobs
    That's according to a new COVID-19 impact study from Omnicom Group's Ketchum. But the report suggests a "talent war" may occur as vaccinations are more widely implemented and the economy improves.
  • Mediabrands, Magna Host 'The Equity Upfront'
    The event, running throughout this week, is designed to raise visibility for Black-owned and Black-targeted media businesses.
  • Former 'BuzzFeed' Exec Teams With Golden State Co. On New Digital Media Shop
    Jennifer Klawin spent nearly five years at 'BuzzFeed' overseeing sales strategy and revenue for the company and working with brands across all verticals.
  • How COVID Impacted WPP's Media And Creative Agencies
    GroupM organic revenues fell 19% in the second quarter of 2020. The operation improved in the second half, but remained in negative territory.
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