by Richard Whitman on Mar 29, 12:40 PM
That's according to a new survey released by Stagwell's Harris Poll for the Center For American Political Studies at Harvard.
by Richard Whitman on Mar 27, 2:23 PM
"We have received no credible offer for the board to consider," S4 Capital chief Martin Sorrell said on an earnings call today, which followed the firm's release of its full-year 2023 results.
by Richard Whitman on Mar 27, 8:15 AM
It will be led by an AI Steer Team to help establish strategic priorities, issues and AI use cases.
by Richard Whitman on Mar 25, 5:00 PM
The campaign combined out-of-home and radio. Radio scripts were placed on OOH ads. Those ads encouraged people to call a 1-800-Number to record the script with the chance that their version would be selected as part of the radio portion of the campaign promoting the brand.
by Richard Whitman on Mar 23, 11:29 AM
The pay cut reflects the tough year that WPP had in 2023, when both reported and organic revenue growth were less than 1%. The technology and digital services category proved to be a drag on growth throughout the year and was down 6.9% for all of 2023. The company's retail category was also down significantly.
by Richard Whitman on Mar 22, 7:41 AM
Guided by social agency GoSpooky, the iconic audio products firm launched the first major brand film on the popular gaming site this week. Close to half a million fans have seen it already.
by Richard Whitman on Mar 20, 11:09 AM
He's cashing out on a collection cars and sneakers said to be worth in excess of $60 million.
by Richard Whitman on Mar 19, 5:44 PM
It's the seventh consecutive edition of the report in which OMD has been first ranked. Rounding out the top-5-ranked agencies in the report are UM, Starcom, Initiative and EssenceMediacom.
by Richard Whitman on Mar 15, 12:35 PM
Conversely, 48% of Gen Z and Millennials feel pressure to stream current TV shows to stay abreast of pop culture.
by Richard Whitman on Mar 14, 4:14 PM
More agencies are likely to follow suit as prospective clients increasingly ask about specific capabilities that can be delivered systematically.