by Richard Whitman on Dec 31, 11:44 AM
Dentsu Group said it sold about 50 million shares of its holdings in the global employment staffing company for an estimated $1.9 billion to be used to support a restructuring and M&A activity.
by Richard Whitman on Dec 30, 11:26 AM
Some of the most widely read columns over the past 12 months dealt with the year's dominant issues, including COVID-19, social justice and politics.
by Richard Whitman on Dec 29, 10:50 AM
That's according to a global study from Wunderman Thompson that concludes that inspiring consumers is a key to brand growth.
by Richard Whitman on Dec 28, 11:39 AM
The agreement came after some back and forth and a sweetened offer by WPP.
by Richard Whitman on Dec 27, 10:48 AM
Recent dentsu research found 57% of consumers feel brands have a responsibility to use their influence to stand up for social issues.
by Richard Whitman on Dec 23, 12:37 PM
"Others have defended our democracy, despite the danger to their families and themselves," the ad states. "The response from Kelly Loeffler and David Purdue? Silence."
by Richard Whitman on Dec 22, 6:07 PM
Well, if that's what you want, clean technology company EnergyX is giving away two of them.
by Richard Whitman on Dec 21, 2:17 PM
The study, from Magna, IPG Media Lab and Snap, attributes the improvement to the burgeoning supply of better quality short-form content. Also, agencies and advertisers are getting better at communicating in shorter ads.
by Richard Whitman on Dec 18, 2:44 PM
Known for her spunk, wit and can-do attitude, Ginny Bahr joined J. Walter Thompson's New York office in 195. (That's 69 years ago for those of you who don't have calculators handy.)
by Richard Whitman on Dec 17, 5:10 PM
During an investor presentation today, WPP said its organic net revenue decline for full-year 2020 is expected to be in line with its year-to-date performance of 8.4%, with a return to growth next year in the mid-single digits.