Wunderman Thompson is out with new global study that concludes that brands can grow substantially by inspiring people. Conversely, brands that don’t inspire people risk stunted growth.
The study is based on proprietary BrandZ data examining over 33,000 brands in 183 categories across 45 markets over the past six years. A survey of 4,000 respondents was also conducted to identify inspirational brand traits and experiences that brands can design to inspire people.
Insights from the study include:
As part of the study, WT developed what it calls the Inspire Score that ranks the top 100 inspiring brands in the world today, as well as the top brands in more than 45 markets globally.
In order here are the global top 10: Amazon, Samsung, Apple, Heineken, Coca-Cola, Google, LG, Toyota, Walmart and Huawei.
And here are the U.S. top 10: Amazon, Walmart, Netflix, Apple, Target, Tesla, Seventh Generation, Dove, YouTube and Prime Video.
Richard Dunn, WT EMEA Chief Strategy Officer and co-creator of the Inspiring Growth study said the report “proves that brands can ignite change, making people see new possibilities and compelling them to act on new ideas and perspectives, creating experiences that resonate with a person’s values and motivating people to reach their personal goals.”
You can download the full report here.