- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...
- Five Trends Defining A New Era of Brand/Creator Collaboration
MAD, Steve McClellan - Wednesday, September 11, 2024
The trends are identified in a new report from social agency ...
- Need For Speed: How 'Quick-Turn' Influencer Campaigns Improve Results
Mediapsssst, Richard Whitman - Friday, September 6, 2024
Engagement improved 20% or more on both TikTok and Instagram using quick-tu ...
- How Brands Should Prepare For The LA Olympics
Mediapsssst, Richard Whitman - Friday, August 30, 2024
Just like the athletes, brands need to start preparing years in advan ...
- Personality Key Factor In Making Iconic Sports Moments
Mediapsssst, Richard Whitman - Wednesday, August 28, 2024
That's according to a global poll of marketing pros done by agen ...
- VML, Contentful Explore Content Chaos And How To Tame It
Mediapsssst, Richard Whitman - Friday, August 2, 2024
Their new report, Controlling Content Chaos is billed as a "C-Suite gui ...
- Give Me Liberty: The Art Of "Quiet Vacationing"
Mediapsssst, Richard Whitman - Monday, July 8, 2024
Some employers might call it the art of quiet stealing. Stagwell's Harr ...
- Report: Social Media Most 'Meaningful" Channel, TV Most Trusted
MAD, Steve McClellan - Wednesday, June 26, 2024
The Havas Media study also found that consumers believe a top responsibili ...
- How Brands, Retailers Can Win At Creative Commerce
Mediapsssst, Richard Whitman - Monday, June 24, 2024
"Be shoppable anywhere, anytime - in physical retail and e-channels, on soci ...
- Study Explores Gen Z's Embrace Of Multiple Identities
MAD, Steve McClellan - Tuesday, June 4, 2024
The report also explores the cohort's appreciation of humor in marketing a ...
- Corporate Reputations Take A Beating This Year
Mediapsssst, Richard Whitman - Thursday, May 23, 2024
That's according to the latest edition of the Axios-Harris Poll 100, whi ...
- 'AI Washing' Is A Thing More Creatives Should Know About
Mediapsssst, Richard Whitman - Tuesday, April 30, 2024
According to Designit, part of Wipro, the practice is a growing concer ...
- Report: Brands Are Getting Better At Personalized Marketing
MAD, Steve McClellan - Tuesday, April 23, 2024
But there's more work to be done as 91% of those survey ...
- Report: Consumers Are Taking Health And Wellness Matters Into Their Own Hands
Mediapsssst, Richard Whitman - Sunday, April 7, 2024
The report, from Stagwell's Assembly cites research finding that that 71% ...
- Poll: TikTok Ban Bill Supported By Most U.S. Voters
Mediapsssst, Richard Whitman - Friday, March 29, 2024
That's according to a new survey released by Stagwell's Harris Poll f ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- Poll: Most Remote Workers Say It's Okay To Do HH Chores During Workday
Mediapsssst, Richard Whitman - Monday, March 4, 2024
That's based on a survey by Stagwell's Harris Poll for Bloomberg. Leadi ...
- Businesses See AI As $1.6 Trillion Productivity Boost
Mediapsssst, Richard Whitman - Friday, February 23, 2024
And that's just the U.S. where Stagwell's Harris Poll, surveyed over 1,2 ...
- Are Local Pharmacies The New Doctors Offices?
Mediapsssst, Richard Whitman - Wednesday, February 21, 2024
According to a new survey from Stagwell's Harris poll 7 in ...
- Cannes Lions: Putting "Sustainability-First" Principles To Work In Media & Creatively
Mediapsssst, Richard Whitman - Monday, February 19, 2024
The report packages up case studies from some of last year's Lio ...
- A Nation Divided: Did Taylor Swift Get Too Much Super Bowl Coverage?
Mediapsssst, Richard Whitman - Wednesday, February 14, 2024
That's just one of the probing questions addressed in a poll th ...
- Report: Celebrity SB Ads Work Best When Multiple Stars Are Involved
Mediapsssst, Richard Whitman - Monday, February 5, 2024
A System1 analysis shows the key to success with celebrity Super Bo ...
- Cause For Concern: Poverty Tops The List
Mediapsssst, Richard Whitman - Thursday, January 25, 2024
That's according to a new study by brand and purpose consultant Revo ...
- Report: Comms Leaders Worry About Geopolitics, Polarization, Misinformation
Mediapsssst, Richard Whitman - Monday, January 22, 2024
A study by Stagwell's Harris Poll and communications trade association Page identifi ...
- Survey: 40% Still Wrapping Up Holiday Shopping
Mediapsssst, Richard Whitman - Friday, December 22, 2023
That's according to a Harris Poll/Retail Brew survey issued Dec. 20, whi ...
- It's The Holly, Jolly, Stressful Time Of Year
Mediapsssst, Richard Whitman - Wednesday, December 13, 2023
Nearly 90% of Americans feel stressed during the holidays. Among the caus ...
- You've Read The ANA's Programmatic Report; Now What?
Mediapsssst, Richard Whitman - Tuesday, December 5, 2023
The report is full of recommendations to optimize programmatic planning and buyin ...
- Mindshare, Snapchat Study 'Need States' Of Social Media Users
Mediapsssst, Richard Whitman - Thursday, November 16, 2023
The study was conducted in two parts, with a quantitative survey ...
- Report: Zoomers Are Driving The 'Era Of Mass-Niche'
Mediapsssst, Richard Whitman - Wednesday, November 15, 2023
The report, from Horizon Media's WHY Group, finds that Gen Z ...
- GroupM, Google To Assess Impact Of Sandbox APIs On Advertising
MAD, Steve McClellan - Wednesday, November 15, 2023
The companies will be working with a select group of GroupM clien ...