Tag results for "study"
- Study: Staycations Are So 2022 As Summer Travel Makes Big ComebackAccording to a Dentsu study inflation is a worry but not ...
- Study: Marketers' Actions Not Living Up To Stated Intent To Support Diverse SuppliersThe ANA study revealed that 56% of respondents indicated that interest ...
- Despite All The Hype, Dentsu Survey Finds Just 27% Of Consumers Have Used Generative AI ToolsMost consumers (87%) say they have heard of AI. But that figu ...
- Industry Coalition Readies 2023 DEI CensusA similar census conducted in 2021 found that one in seven professiona ...
- Mini, Rivian Tops In EV Customer SatisfactionThe landscape is changing quickly, and newer models are bringing in mo ...
- Survey Finds COVID Has Brought Positive Workforce ChangesThe survey, from executive search firm Raines International found respondents "varyingly enthusiasti ...
- FanDuel's Live SB Ad Is Generating Huge Social BuzzA social listening analysis conducted by Share Creative also found that Warn ...
- Report: COVID, Economy Are Gen Z Dream CrushersMacroeconomic events and the pandemic have shaken the generation's faith in achievi ...
- WFA Report Finds Diversity, Sustainability, Talent Impact Agency Compensation LevelsThe report also found that the cost for digital services has ris ...
- Report: NA Video Ad Content Getting Whiter, Not More DiverseAt the same time, Black, Asian, and Hispanic representation in video ...
- Why People Watch The Super Bowl: It's The 'Experience'That's according to a new survey from The Marketing Arm which al ...
- WPP Spotlights Opportunities To Better Represent LGBTQ+ People In Advertising & MarketingA company report found that among young people, queer media has beco ...
- Report Finds Continuing Gender Bias In Marketing, Media About Women's HealthThe study was issued today by WPP and Seeher and was conduct ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve RecallThe study explored the impact of advertising when viewed across single ...
- Study: OOH Gaining Share Of Ad BudgetsThe study, from market research firm BWG found that marketers are planni ...
- Havas Study Tracks Changing Nature Of 'Communities'One finding: People now tend to identify more closely with their onli ...
- Hispanics Are More Likely To Be Online Shoppers Vs Non-HispanicsThat's according to a new study from Adsmovil, Publicis Media and ThinkN ...
- Report: GenZ Sports Fans Watch One Game Per Month, Or Less, On Live Linear TVAnd when they do tune in to a game, guess what th ...
- WFA: Nearly 30% Of Big Advertisers Will Cut Budgets Next YearAnd even more are planning to move money from traditional/offline media ...
- Study Finds Current Talent Shortage Worst Ever, Suppressing Industry GrowthThe most critical staff shortages are in data and analytics, eCommerce, reta ...
- Forrester Report Picks Leaders In Marketing Creative And Content ServicesThe report, by Forrester principal analyst Jay Pattisall, identifies what it cal ...
- Risky Business: Brands Are Driving Revenue From Lost And At-Risk BuyersAt-risk customers click and convert at high levels in several verticals, Blueco ...
- Research Points To Power Of Social Brand Conversation On Consumer Decision MakingPublicis Media and Twitter collaborated on a research study that suggests soci ...
- Study: Visitors Find The Metaverse More Inclusive Than Real LifeAccording to the multicountry study from Momentum Worldwide (with support from t ...
- For Influencers/Creators It's More About Passion Than Money, New Study FindsThe report is from Stagwell's MMI and Harris Poll, which found th ...
- Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital CapabilitiesFindings reveal stakeholders struggle to understand the value proposition and the ne ...
- OMD Retains U.S. Billings Crown In 2021That's according to agency research firm COMvergence, which studied the billings ...
- Report: Diverse Ads Can Contribute More To Market Share Growth For BrandsThe report is from System1, which collaborated with Omnicom's BBDO on t ...
- WeTransfer Identifies Top Emerging Creative Cities In The U.S.The firm teamed with Havas brand consultancy Triptk to evaluate numerous da ...
- COMvergence Finds Integrated Agency Pitches Up Fourfold in 2021The new analysis covers U.S. agency review activity during 2020 and 202 ...
