- GAI: What Makes Content Creators Embrace It?
Performance Marketing Insider, Laurie Sullivan - Thursday, January 9, 2025
Some creators are optimistic, and others are negative about the technology a ...
- Poll: Office Holiday Parties Fall Out Of Favor
Mediapsssst, Richard Whitman - Friday, December 20, 2024
A Harris Poll survey finds that just 48% of workplaces now ho ...
- Study Finds Big Gaps In Advertising Inclusivity
MAD, Steve McClellan - Friday, December 6, 2024
In addition to gender, RX currently measures representation across age, body ty ...
- TMA's CRS Study To Be Expanded, Scaled Across Entire Omnicom Advertising Group
MAD, Steve McClellan - Wednesday, December 4, 2024
The study measures both a brand's standing in culture and identifies actio ...
- Study: Fewer Clients Planning To Switch Agencies
MAD, Steve McClellan - Friday, November 15, 2024
This decrease, from 55% in 2023 to 40% in 2024, reverses ...
- Poll: Misinformation Top Issue Undermining Trust In News
Mediapsssst, Richard Whitman - Sunday, November 17, 2024
That's according to the latest poll from Stagwell's HarrisX as part ...
- Stagwell: CEOs Say Election Will Impact 2025 Business Strategy
MAD, Steve McClellan - Wednesday, November 6, 2024
The global survey from Stagwell's NRG research unit found that CEOs outsi ...
- New DEI Study Finds Industry Progress And Shortfalls
MAD, Steve McClellan - Wednesday, November 6, 2024
The study is from She Runs Its and DEI consultant Seramount. Amo ...
- Nearly Half Of Gen Z Have Lied About Who They've Voted For
Mediapsssst, Richard Whitman - Friday, November 1, 2024
According to a Harris Poll survey 48% of Gen Z admit th ...
- Nearly Half Of Consumers Are Interested In Shopping After They Die
MAD, Steve McClellan - Wednesday, October 30, 2024
According to a shopper report from WPP's VML, AI could help contr ...
- TMA Finds Millennials, Gen X, Drive Cultural Resonance For Spirits Brands
MAD, Steve McClellan - Tuesday, October 29, 2024
The agency focused its resonance study this year on the spirits catego ...
- Harris Poll: Future + Economy + Election = Too Much Stress
Mediapsssst, Richard Whitman - Friday, October 25, 2024
Stagwell's Harris Poll conducted a study in conjunction with the American Psychologic ...
- AI Is Coming To Phones - And Consumers Are Worried: Study
Mediapsssst, Richard Whitman - Monday, October 14, 2024
Thirty percent of smartphone users worry about AI making decisions without the ...
- Advertisers Losing Consumers To Ad Fatigue
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Poll: Gen Z Romance Often Spoiled By Politics
Mediapsssst, Richard Whitman - Friday, October 4, 2024
A survey by Stagwell's Harris Poll found that 28% of Gen ...
- Study: Cancer Is The Most Terrifying Life Event
Mediapsssst, Richard Whitman - Tuesday, September 24, 2024
A study by Health@WPP and Nextdoor found patients receiving local community suppo ...
- Social Regrets: Half Of Gen Z Wish X/Twitter 'Never Invented'
Mediapsssst, Richard Whitman - Friday, September 20, 2024
That's according to a survey from Stagwell's Harris Poll on social med ...
- Report: Physical Retail Stages A Comeback As Online Shopping Declines Globally
Mediapsssst, Richard Whitman - Thursday, September 19, 2024
Online shopping was down 5% last year according to the report publish ...
- WFA: 80% Of Brands Worry How Agencies Use Generative AI
MAD, Steve McClellan - Tuesday, September 17, 2024
Despite the concerns, the use of GAI is rising and only ...
- Havas Study Details Attention Needed To Drive Brand Outcomes
MAD, Steve McClellan - Monday, September 16, 2024
The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metric ...
- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...
- Five Trends Defining A New Era of Brand/Creator Collaboration
MAD, Steve McClellan - Wednesday, September 11, 2024
The trends are identified in a new report from social agency ...
- Need For Speed: How 'Quick-Turn' Influencer Campaigns Improve Results
Mediapsssst, Richard Whitman - Friday, September 6, 2024
Engagement improved 20% or more on both TikTok and Instagram using quick-tu ...
- How Brands Should Prepare For The LA Olympics
Mediapsssst, Richard Whitman - Friday, August 30, 2024
Just like the athletes, brands need to start preparing years in advan ...
- Personality Key Factor In Making Iconic Sports Moments
Mediapsssst, Richard Whitman - Wednesday, August 28, 2024
That's according to a global poll of marketing pros done by agen ...
- VML, Contentful Explore Content Chaos And How To Tame It
Mediapsssst, Richard Whitman - Friday, August 2, 2024
Their new report, Controlling Content Chaos is billed as a "C-Suite gui ...
- Give Me Liberty: The Art Of "Quiet Vacationing"
Mediapsssst, Richard Whitman - Monday, July 8, 2024
Some employers might call it the art of quiet stealing. Stagwell's Harr ...
- Report: Social Media Most 'Meaningful" Channel, TV Most Trusted
MAD, Steve McClellan - Wednesday, June 26, 2024
The Havas Media study also found that consumers believe a top responsibili ...
- How Brands, Retailers Can Win At Creative Commerce
Mediapsssst, Richard Whitman - Monday, June 24, 2024
"Be shoppable anywhere, anytime - in physical retail and e-channels, on soci ...
- Study Explores Gen Z's Embrace Of Multiple Identities
MAD, Steve McClellan - Tuesday, June 4, 2024
The report also explores the cohort's appreciation of humor in marketing a ...