- TMA Finds Millennials, Gen X, Drive Cultural Resonance For Spirits Brands
MAD, Steve McClellan - Tuesday, October 29, 2024
The agency focused its resonance study this year on the spirits catego ...
- Harris Poll: Future + Economy + Election = Too Much Stress
Mediapsssst, Richard Whitman - Friday, October 25, 2024
Stagwell's Harris Poll conducted a study in conjunction with the American Psychologic ...
- AI Is Coming To Phones - And Consumers Are Worried: Study
Mediapsssst, Richard Whitman - Monday, October 14, 2024
Thirty percent of smartphone users worry about AI making decisions without the ...
- Advertisers Losing Consumers To Ad Fatigue
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Poll: Gen Z Romance Often Spoiled By Politics
Mediapsssst, Richard Whitman - Friday, October 4, 2024
A survey by Stagwell's Harris Poll found that 28% of Gen ...
- Study: Cancer Is The Most Terrifying Life Event
Mediapsssst, Richard Whitman - Tuesday, September 24, 2024
A study by Health@WPP and Nextdoor found patients receiving local community suppo ...
- Social Regrets: Half Of Gen Z Wish X/Twitter 'Never Invented'
Mediapsssst, Richard Whitman - Friday, September 20, 2024
That's according to a survey from Stagwell's Harris Poll on social med ...
- Report: Physical Retail Stages A Comeback As Online Shopping Declines Globally
Mediapsssst, Richard Whitman - Thursday, September 19, 2024
Online shopping was down 5% last year according to the report publish ...
- WFA: 80% Of Brands Worry How Agencies Use Generative AI
MAD, Steve McClellan - Tuesday, September 17, 2024
Despite the concerns, the use of GAI is rising and only ...
- Havas Study Details Attention Needed To Drive Brand Outcomes
MAD, Steve McClellan - Monday, September 16, 2024
The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metric ...
- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...
- Five Trends Defining A New Era of Brand/Creator Collaboration
MAD, Steve McClellan - Wednesday, September 11, 2024
The trends are identified in a new report from social agency ...
- Need For Speed: How 'Quick-Turn' Influencer Campaigns Improve Results
Mediapsssst, Richard Whitman - Friday, September 6, 2024
Engagement improved 20% or more on both TikTok and Instagram using quick-tu ...
- How Brands Should Prepare For The LA Olympics
Mediapsssst, Richard Whitman - Friday, August 30, 2024
Just like the athletes, brands need to start preparing years in advan ...
- Personality Key Factor In Making Iconic Sports Moments
Mediapsssst, Richard Whitman - Wednesday, August 28, 2024
That's according to a global poll of marketing pros done by agen ...
- VML, Contentful Explore Content Chaos And How To Tame It
Mediapsssst, Richard Whitman - Friday, August 2, 2024
Their new report, Controlling Content Chaos is billed as a "C-Suite gui ...
- Give Me Liberty: The Art Of "Quiet Vacationing"
Mediapsssst, Richard Whitman - Monday, July 8, 2024
Some employers might call it the art of quiet stealing. Stagwell's Harr ...
- Report: Social Media Most 'Meaningful" Channel, TV Most Trusted
MAD, Steve McClellan - Wednesday, June 26, 2024
The Havas Media study also found that consumers believe a top responsibili ...
- How Brands, Retailers Can Win At Creative Commerce
Mediapsssst, Richard Whitman - Monday, June 24, 2024
"Be shoppable anywhere, anytime - in physical retail and e-channels, on soci ...
- Study Explores Gen Z's Embrace Of Multiple Identities
MAD, Steve McClellan - Tuesday, June 4, 2024
The report also explores the cohort's appreciation of humor in marketing a ...
- Corporate Reputations Take A Beating This Year
Mediapsssst, Richard Whitman - Thursday, May 23, 2024
That's according to the latest edition of the Axios-Harris Poll 100, whi ...
- 'AI Washing' Is A Thing More Creatives Should Know About
Mediapsssst, Richard Whitman - Tuesday, April 30, 2024
According to Designit, part of Wipro, the practice is a growing concer ...
- Report: Brands Are Getting Better At Personalized Marketing
MAD, Steve McClellan - Tuesday, April 23, 2024
But there's more work to be done as 91% of those survey ...
- Report: Consumers Are Taking Health And Wellness Matters Into Their Own Hands
Mediapsssst, Richard Whitman - Sunday, April 7, 2024
The report, from Stagwell's Assembly cites research finding that that 71% ...
- Poll: TikTok Ban Bill Supported By Most U.S. Voters
Mediapsssst, Richard Whitman - Friday, March 29, 2024
That's according to a new survey released by Stagwell's Harris Poll f ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- Poll: Most Remote Workers Say It's Okay To Do HH Chores During Workday
Mediapsssst, Richard Whitman - Monday, March 4, 2024
That's based on a survey by Stagwell's Harris Poll for Bloomberg. Leadi ...
- Businesses See AI As $1.6 Trillion Productivity Boost
Mediapsssst, Richard Whitman - Friday, February 23, 2024
And that's just the U.S. where Stagwell's Harris Poll, surveyed over 1,2 ...
- Are Local Pharmacies The New Doctors Offices?
Mediapsssst, Richard Whitman - Wednesday, February 21, 2024
According to a new survey from Stagwell's Harris poll 7 in ...
- Cannes Lions: Putting "Sustainability-First" Principles To Work In Media & Creatively
Mediapsssst, Richard Whitman - Monday, February 19, 2024
The report packages up case studies from some of last year's Lio ...