- Dentsu Study Finds Consumers Less Confident About Investing, Retirement Planning
MAD, Steve McClellan - Tuesday, September 12, 2023
Bank of America, Wells Fargo, Capital One and JP Morgan Chase a ...
- Study Tracks Growth Of Programmatic DOOH
Mediapsssst, Richard Whitman - Tuesday, September 12, 2023
Survey respondents in the US indicate that they plan to increase programmat ...
- TMA: Amazon Is Tops In Cultural 'Resonance' Among Consumers
MAD, Steve McClellan - Tuesday, August 29, 2023
The Omnicom agency is out with its first annual Cultural Resonance ranking ...
- Report: Americans Side With Striking Writers, Actors Over The Companies They Work For
Mediapsssst, Richard Whitman - Wednesday, August 2, 2023
That's according to a survey by Horizon Media which also found th ...
- Consumers Dislike New Twitter Logo, Study Finds
MAD, Steve McClellan - Wednesday, July 26, 2023
Using its new "Test Your Idea" platform System 1 surveyed 500 peop ...
- Americans Don't Measure 'Wealth' In Dollars, Gen Z Delays Financial Planning
Marketing Daily, Tanya Gazdik - Tuesday, June 20, 2023
Nearly two-thirds of Americans (62%) say being able to enjoy healthy relationshi ...
- ANA Finds As Much As $20B Wasted On Programmatic Ad Buys
MAD, Steve McClellan - Monday, June 19, 2023
The ANA issued what it called a "first look" at its stu ...
- ANA: Improving Programmatic Practices Could Save Marketers Billions
MAD, Fern Siegel - Thursday, June 15, 2023
The majority of an ad's target audience -- 95% -- could mo ...
- Report: Most Grocery Shopping Will Be Done Online Within The Next Decade
Mediapsssst, Richard Whitman - Sunday, June 11, 2023
About half of consumers consider online to be more personal, according ...
- Study: Staycations Are So 2022 As Summer Travel Makes Big Comeback
MAD, Steve McClellan - Monday, May 1, 2023
According to a Dentsu study inflation is a worry but not ...
- Study: Marketers' Actions Not Living Up To Stated Intent To Support Diverse Suppliers
MAD, Steve McClellan - Monday, April 10, 2023
The ANA study revealed that 56% of respondents indicated that interest ...
- Despite All The Hype, Dentsu Survey Finds Just 27% Of Consumers Have Used Generative AI Tools
Mediapsssst, Richard Whitman - Monday, April 3, 2023
Most consumers (87%) say they have heard of AI. But that figu ...
- Industry Coalition Readies 2023 DEI Census
Mediapsssst, Richard Whitman - Wednesday, March 15, 2023
A similar census conducted in 2021 found that one in seven professiona ...
- Mini, Rivian Tops In EV Customer Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, March 2, 2023
The landscape is changing quickly, and newer models are bringing in mo ...
- Survey Finds COVID Has Brought Positive Workforce Changes
Mediapsssst, Richard Whitman - Wednesday, March 1, 2023
The survey, from executive search firm Raines International found respondents "varyingly enthusiasti ...
- FanDuel's Live SB Ad Is Generating Huge Social Buzz
Mediapsssst, Richard Whitman - Friday, February 3, 2023
A social listening analysis conducted by Share Creative also found that Warn ...
- Report: COVID, Economy Are Gen Z Dream Crushers
Mediapsssst, Richard Whitman - Monday, December 19, 2022
Macroeconomic events and the pandemic have shaken the generation's faith in achievi ...
- WFA Report Finds Diversity, Sustainability, Talent Impact Agency Compensation Levels
Mediapsssst, Richard Whitman - Monday, December 19, 2022
The report also found that the cost for digital services has ris ...
- Report: NA Video Ad Content Getting Whiter, Not More Diverse
Mediapsssst, Richard Whitman - Tuesday, December 13, 2022
At the same time, Black, Asian, and Hispanic representation in video ...
- Why People Watch The Super Bowl: It's The 'Experience'
Mediapsssst, Richard Whitman - Thursday, December 1, 2022
That's according to a new survey from The Marketing Arm which al ...
- WPP Spotlights Opportunities To Better Represent LGBTQ+ People In Advertising & Marketing
Mediapsssst, Richard Whitman - Wednesday, November 30, 2022
A company report found that among young people, queer media has beco ...
- Report Finds Continuing Gender Bias In Marketing, Media About Women's Health
MAD, Steve McClellan - Thursday, November 10, 2022
The study was issued today by WPP and Seeher and was conduct ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall
MAD, Steve McClellan - Monday, November 7, 2022
The study explored the impact of advertising when viewed across single ...
- Study: OOH Gaining Share Of Ad Budgets
Mediapsssst, Richard Whitman - Monday, November 7, 2022
The study, from market research firm BWG found that marketers are planni ...
- Havas Study Tracks Changing Nature Of 'Communities'
Mediapsssst, Richard Whitman - Tuesday, October 25, 2022
One finding: People now tend to identify more closely with their onli ...
- Hispanics Are More Likely To Be Online Shoppers Vs Non-Hispanics
Mediapsssst, Richard Whitman - Monday, October 24, 2022
That's according to a new study from Adsmovil, Publicis Media and ThinkN ...
- Report: GenZ Sports Fans Watch One Game Per Month, Or Less, On Live Linear TV
Mediapsssst, Richard Whitman - Friday, October 21, 2022
And when they do tune in to a game, guess what th ...
- WFA: Nearly 30% Of Big Advertisers Will Cut Budgets Next Year
MAD, Steve McClellan - Wednesday, October 12, 2022
And even more are planning to move money from traditional/offline media ...
- Study Finds Current Talent Shortage Worst Ever, Suppressing Industry Growth
Mediapsssst, Richard Whitman - Thursday, July 28, 2022
The most critical staff shortages are in data and analytics, eCommerce, reta ...
- Forrester Report Picks Leaders In Marketing Creative And Content Services
MAD, Steve McClellan - Monday, July 25, 2022
The report, by Forrester principal analyst Jay Pattisall, identifies what it cal ...