- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- Poll: Most Remote Workers Say It's Okay To Do HH Chores During Workday
Mediapsssst, Richard Whitman - Monday, March 4, 2024
That's based on a survey by Stagwell's Harris Poll for Bloomberg. Leadi ...
- Businesses See AI As $1.6 Trillion Productivity Boost
Mediapsssst, Richard Whitman - Friday, February 23, 2024
And that's just the U.S. where Stagwell's Harris Poll, surveyed over 1,2 ...
- Are Local Pharmacies The New Doctors Offices?
Mediapsssst, Richard Whitman - Wednesday, February 21, 2024
According to a new survey from Stagwell's Harris poll 7 in ...
- Cannes Lions: Putting "Sustainability-First" Principles To Work In Media & Creatively
Mediapsssst, Richard Whitman - Monday, February 19, 2024
The report packages up case studies from some of last year's Lio ...
- A Nation Divided: Did Taylor Swift Get Too Much Super Bowl Coverage?
Mediapsssst, Richard Whitman - Wednesday, February 14, 2024
That's just one of the probing questions addressed in a poll th ...
- Report: Celebrity SB Ads Work Best When Multiple Stars Are Involved
Mediapsssst, Richard Whitman - Monday, February 5, 2024
A System1 analysis shows the key to success with celebrity Super Bo ...
- Cause For Concern: Poverty Tops The List
Mediapsssst, Richard Whitman - Thursday, January 25, 2024
That's according to a new study by brand and purpose consultant Revo ...
- Report: Comms Leaders Worry About Geopolitics, Polarization, Misinformation
Mediapsssst, Richard Whitman - Monday, January 22, 2024
A study by Stagwell's Harris Poll and communications trade association Page identifi ...
- Survey: 40% Still Wrapping Up Holiday Shopping
Mediapsssst, Richard Whitman - Friday, December 22, 2023
That's according to a Harris Poll/Retail Brew survey issued Dec. 20, whi ...
- It's The Holly, Jolly, Stressful Time Of Year
Mediapsssst, Richard Whitman - Wednesday, December 13, 2023
Nearly 90% of Americans feel stressed during the holidays. Among the caus ...
- You've Read The ANA's Programmatic Report; Now What?
Mediapsssst, Richard Whitman - Tuesday, December 5, 2023
The report is full of recommendations to optimize programmatic planning and buyin ...
- Mindshare, Snapchat Study 'Need States' Of Social Media Users
Mediapsssst, Richard Whitman - Thursday, November 16, 2023
The study was conducted in two parts, with a quantitative survey ...
- Report: Zoomers Are Driving The 'Era Of Mass-Niche'
Mediapsssst, Richard Whitman - Wednesday, November 15, 2023
The report, from Horizon Media's WHY Group, finds that Gen Z ...
- GroupM, Google To Assess Impact Of Sandbox APIs On Advertising
MAD, Steve McClellan - Wednesday, November 15, 2023
The companies will be working with a select group of GroupM clien ...
- Study: Sex/Gender Identity Most Polarizing Issue In U.S. Today
Mediapsssst, Richard Whitman - Wednesday, October 25, 2023
The study, from Revolt, found that more "centrist" language can be us ...
- Study: Audio Ads Deliver Solid Brand Recall, Cost Efficiency
MAD, Fern Siegel - Tuesday, October 24, 2023
On average, 41% of audio ads generated correct brand recall compared ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Data & Programmatic Insider, Laurie Sullivan - Monday, October 23, 2023
A study shows about half of U.S. advertisers surveyed would not kn ...
- Dentsu Study Finds Consumers Less Confident About Investing, Retirement Planning
MAD, Steve McClellan - Tuesday, September 12, 2023
Bank of America, Wells Fargo, Capital One and JP Morgan Chase a ...
- Study Tracks Growth Of Programmatic DOOH
Mediapsssst, Richard Whitman - Tuesday, September 12, 2023
Survey respondents in the US indicate that they plan to increase programmat ...
- TMA: Amazon Is Tops In Cultural 'Resonance' Among Consumers
MAD, Steve McClellan - Tuesday, August 29, 2023
The Omnicom agency is out with its first annual Cultural Resonance ranking ...
- Report: Americans Side With Striking Writers, Actors Over The Companies They Work For
Mediapsssst, Richard Whitman - Wednesday, August 2, 2023
That's according to a survey by Horizon Media which also found th ...
- Consumers Dislike New Twitter Logo, Study Finds
MAD, Steve McClellan - Wednesday, July 26, 2023
Using its new "Test Your Idea" platform System 1 surveyed 500 peop ...
- Americans Don't Measure 'Wealth' In Dollars, Gen Z Delays Financial Planning
Marketing Daily, Tanya Gazdik - Tuesday, June 20, 2023
Nearly two-thirds of Americans (62%) say being able to enjoy healthy relationshi ...
- ANA Finds As Much As $20B Wasted On Programmatic Ad Buys
MAD, Steve McClellan - Monday, June 19, 2023
The ANA issued what it called a "first look" at its stu ...
- ANA: Improving Programmatic Practices Could Save Marketers Billions
MAD, Fern Siegel - Thursday, June 15, 2023
The majority of an ad's target audience -- 95% -- could mo ...
- Report: Most Grocery Shopping Will Be Done Online Within The Next Decade
Mediapsssst, Richard Whitman - Sunday, June 11, 2023
About half of consumers consider online to be more personal, according ...
- Study: Staycations Are So 2022 As Summer Travel Makes Big Comeback
MAD, Steve McClellan - Monday, May 1, 2023
According to a Dentsu study inflation is a worry but not ...
- Study: Marketers' Actions Not Living Up To Stated Intent To Support Diverse Suppliers
MAD, Steve McClellan - Monday, April 10, 2023
The ANA study revealed that 56% of respondents indicated that interest ...
- Despite All The Hype, Dentsu Survey Finds Just 27% Of Consumers Have Used Generative AI Tools
Mediapsssst, Richard Whitman - Monday, April 3, 2023
Most consumers (87%) say they have heard of AI. But that figu ...