Tag results for "study"
- Study: Sex/Gender Identity Most Polarizing Issue In U.S. TodayThe study, from Revolt, found that more "centrist" language can be us ...
- Study: Audio Ads Deliver Solid Brand Recall, Cost EfficiencyOn average, 41% of audio ads generated correct brand recall compared ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 TimesA study shows about half of U.S. advertisers surveyed would not kn ...
- Dentsu Study Finds Consumers Less Confident About Investing, Retirement PlanningBank of America, Wells Fargo, Capital One and JP Morgan Chase a ...
- Study Tracks Growth Of Programmatic DOOHSurvey respondents in the US indicate that they plan to increase programmat ...
- TMA: Amazon Is Tops In Cultural 'Resonance' Among ConsumersThe Omnicom agency is out with its first annual Cultural Resonance ranking ...
- Report: Americans Side With Striking Writers, Actors Over The Companies They Work ForThat's according to a survey by Horizon Media which also found th ...
- Consumers Dislike New Twitter Logo, Study FindsUsing its new "Test Your Idea" platform System 1 surveyed 500 peop ...
- Americans Don't Measure 'Wealth' In Dollars, Gen Z Delays Financial PlanningNearly two-thirds of Americans (62%) say being able to enjoy healthy relationshi ...
- ANA Finds As Much As $20B Wasted On Programmatic Ad BuysThe ANA issued what it called a "first look" at its stu ...
- ANA: Improving Programmatic Practices Could Save Marketers BillionsThe majority of an ad's target audience -- 95% -- could mo ...
- Report: Most Grocery Shopping Will Be Done Online Within The Next DecadeAbout half of consumers consider online to be more personal, according ...
- Study: Staycations Are So 2022 As Summer Travel Makes Big ComebackAccording to a Dentsu study inflation is a worry but not ...
- Study: Marketers' Actions Not Living Up To Stated Intent To Support Diverse SuppliersThe ANA study revealed that 56% of respondents indicated that interest ...
- Despite All The Hype, Dentsu Survey Finds Just 27% Of Consumers Have Used Generative AI ToolsMost consumers (87%) say they have heard of AI. But that figu ...
- Industry Coalition Readies 2023 DEI CensusA similar census conducted in 2021 found that one in seven professiona ...
- Mini, Rivian Tops In EV Customer SatisfactionThe landscape is changing quickly, and newer models are bringing in mo ...
- Survey Finds COVID Has Brought Positive Workforce ChangesThe survey, from executive search firm Raines International found respondents "varyingly enthusiasti ...
- FanDuel's Live SB Ad Is Generating Huge Social BuzzA social listening analysis conducted by Share Creative also found that Warn ...
- Report: COVID, Economy Are Gen Z Dream CrushersMacroeconomic events and the pandemic have shaken the generation's faith in achievi ...
- WFA Report Finds Diversity, Sustainability, Talent Impact Agency Compensation LevelsThe report also found that the cost for digital services has ris ...
- Report: NA Video Ad Content Getting Whiter, Not More DiverseAt the same time, Black, Asian, and Hispanic representation in video ...
- Why People Watch The Super Bowl: It's The 'Experience'That's according to a new survey from The Marketing Arm which al ...
- WPP Spotlights Opportunities To Better Represent LGBTQ+ People In Advertising & MarketingA company report found that among young people, queer media has beco ...
- Report Finds Continuing Gender Bias In Marketing, Media About Women's HealthThe study was issued today by WPP and Seeher and was conduct ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve RecallThe study explored the impact of advertising when viewed across single ...
- Study: OOH Gaining Share Of Ad BudgetsThe study, from market research firm BWG found that marketers are planni ...
- Havas Study Tracks Changing Nature Of 'Communities'One finding: People now tend to identify more closely with their onli ...
- Hispanics Are More Likely To Be Online Shoppers Vs Non-HispanicsThat's according to a new study from Adsmovil, Publicis Media and ThinkN ...
- Report: GenZ Sports Fans Watch One Game Per Month, Or Less, On Live Linear TVAnd when they do tune in to a game, guess what th ...
