Tag results for "study"
- WFA: Nearly 30% Of Big Advertisers Will Cut Budgets Next YearAnd even more are planning to move money from traditional/offline media ...
- Study Finds Current Talent Shortage Worst Ever, Suppressing Industry GrowthThe most critical staff shortages are in data and analytics, eCommerce, reta ...
- Forrester Report Picks Leaders In Marketing Creative And Content ServicesThe report, by Forrester principal analyst Jay Pattisall, identifies what it cal ...
- Risky Business: Brands Are Driving Revenue From Lost And At-Risk BuyersAt-risk customers click and convert at high levels in several verticals, Blueco ...
- Research Points To Power Of Social Brand Conversation On Consumer Decision MakingPublicis Media and Twitter collaborated on a research study that suggests soci ...
- Study: Visitors Find The Metaverse More Inclusive Than Real LifeAccording to the multicountry study from Momentum Worldwide (with support from t ...
- For Influencers/Creators It's More About Passion Than Money, New Study FindsThe report is from Stagwell's MMI and Harris Poll, which found th ...
- Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital CapabilitiesFindings reveal stakeholders struggle to understand the value proposition and the ne ...
- OMD Retains U.S. Billings Crown In 2021That's according to agency research firm COMvergence, which studied the billings ...
- Report: Diverse Ads Can Contribute More To Market Share Growth For BrandsThe report is from System1, which collaborated with Omnicom's BBDO on t ...
- WeTransfer Identifies Top Emerging Creative Cities In The U.S.The firm teamed with Havas brand consultancy Triptk to evaluate numerous da ...
- COMvergence Finds Integrated Agency Pitches Up Fourfold in 2021The new analysis covers U.S. agency review activity during 2020 and 202 ...
- Report: Metaverse Big Factor In Shaping Identities Of Gen Z GamersThe report found that 45% of those polled in a survey belie ...
- Google Rescinds Internships To Students After Learning They Studied In RussiaTwo students studying in Russia went public late last week on Linked ...
- Report: 64% Of Consumers Are Aware Of The Metaverse ConceptIn addition to the survey findings the report, from SCS, offers ...
- Creative Review Activity Rebounded Last Year After COVID-Suppressed 2020That's according to agency research consultancy COMvergence which is out with ...
- OMD Retains Top Ranking In RECMA's New Diagnostics ReportA year ago the agency dethroned Dentsu's Carat, which held the t ...
- Update On Advertising's 'Subliminal Seduction'A study recently made the case that alcohol advertising featuring objectified wom ...
- Happy Trails: Horizon Study Examines Resurgent Appeal Of The American WestAccording to the report, the resurgence of Western themes in entertainment, p ...
- Study: AI, ML Tech 'Most Mission Critical' To Media Business StrategiesSixty-four percent of media and entertainment IT decision makers cited AI a ...
- Survey Finds Nearly Half of U.S. Viewers Plan To Watch The SB Via Digital ChannelsThe survey, from Adtaxi, found that just over half (51%) plan ...
- Ad Council: Spouses/Partners Are The Most Trusted MessengersThat's among the findings in a new benchmark study from the organization ...
- Report Finds Chinks In Amazon's Armor, Opportunities For RetailersAmazon's customer service, product expertise and values are seen as weaknesses, accordi ...
- Awards, Electrification, Pandemic Dominate Most-Read 'DriveTime' StoriesWhile the pandemic seems to be altering a lot of things, o ...
- Engagement With Podcasts Increases, Continues To GrowA study of 2,000 U.S. adults who consume podcasts at least monthl ...
- Advertisers Cite Digital Supply Chain As Top Transparency IssueProblems include inaccurate data, hidden fees and undisclosed trading deals -- a ...
- Adobe, AppsFlyer Mobile Data, And The Evolution Of A KneeHere is what marketers need to know about mobile performance -- a ...
- How To Reach Different Sides Of The Climate Change DivideTunnl has analyzed the audiences who are pro-climate action and anti-climate acti ...
- Poll: Viewers Want Laughs, Not Politics In Super Bowl AdsStudy found most viewers would prefer to sit back and enjoy t ...
- OMD Top-Ranked Global Network In Latest RECMA Diagnostics ReportIn the new report, Carat is ranked second followed by Mediabrands' ...
