Tag results for "study"
- Toyota Tops In Automotive For 'Brand Intimacy'Harley-Davidson, BMW, and Honda all showed improvement this year, while Chevrolet, For ...
- Report: 1 In 7 Will Leave The Marketing Industry Due To A Lack Of Diversity & InclusionWhile results vary by market, a WFA study has found that discriminati ...
- Report: Pandemic Has Left Most Marketing Teams 'Completely Exhausted'A new study from Accenture Interactive analyzes a handful of behaviors th ...
- Report: Brands That Do Endorsement Deals With NCAA Athletes Likely To Find Fan LoveThat's according to a new Horizon Media study polling fan attitudes towa ...
- Without Personalization, Consumers Don't Get What They Want From BrandsThe Cordial Cross-Channel Marketing Study set out to show how marketers shou ...
- Study: Most Publishers Use First-Party Data, But Face ChallengesSmaller titles say it's tough to find interested advertisers when using ...
- How Back-To-School Shopping Patterns Are Shifting This YearFor one thing, BTS shopping started earlier this year according to sta ...
- Report: Time To Abandon 'Business Case' For Diversity"A company's diversity message can no longer be about profitability or ju ...
- Study: Publishing Rebounded By The End Of 2020, But Challenges RemainThe top digital performers generated 26% revenue growth for the year. B ...
- Study: Publishers See Global Economy As Biggest Future ChallengeMost foresee a decline in display advertising for the industry overall, b ...
- Social Media Can Make Us Crazy -- But Is It Cause Or Effect?Are people using more social media because they are lonely? Or ...
- Omnicom Research Looks At Convenience Store Shopping In A Post-COVID WorldOne finding: 40% of convenience store shoppers are on government assistance ...
- Study: Almost 40% Of Adults Watch Video Daily On CTV, 60% WeeklyLeichtman Research says 82% of U.S. TV households have at least o ...
- Study: Op-ed Pages Work Better When They Focus Only On Local IssuesReaders served that approach were more likely to read stories and sha ...
- Horizon Finds A Quarter Of Americans Reluctant To Get VaccineAdvertisers shifting ad dollars into vaccine education may be beneficial. More th ...
- Study: Newspaper Print Design Is Misapplied To DigitalThe structures that developed over generations are not serving today's digital consum ...
- Readers Define Big TV Networks, Newspapers As Mainstream MediaPew reports that seven out of 13 outlets, ranging from CNN ...
- Report: Some Boomers Exercise More Than OthersSensis is out with a new study, part of an ongoing Boome ...
- Hard Paywalls Have Higher Conversion Rates Than Soft PaywallsPaid trials outperform freebies in retaining subscribers, and paid offers are ...
- New ANA Programmatic Buying Study Aims To Improve Process Transparency, ProductivityRather than a focus on uncovering fraud, "We are saying the w ...
- Survey: Consumers Care More About Product Quality Than Social Activism From BrandsSway Effect survey also found Pfizer and Amazon are among the bran ...
- Study Finds Independent Agencies Make Strong Comeback In Q1The study, from consultant Agency Futures, found that 64% of respondents post ...
- Media Insight Project Replies To Criticism Of 'Trust' SurveyThere was no implied criticism of the public for not embracing journalism ...
- COMvergence Study Finds More Talk Than Action For U.S. Consolidation PitchesOver two years and nearly 600 pitches, just 13 advertisers selected agenci ...
- Report: Hispanics Turn To Social Media, Gaming During PandemicAccording to a new report from Conill, Hispanics are 57% more like ...
- Study: Not All Readers Share Journalism's Core ValuesMoral values count more than politics when people are assessing if t ...
- Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In AdsBoomers and Gen Z are the most likely to hold brands accountab ...
- 4As Report: Agencies Stepped Up In Times Of TroubleA new 4As' study found that 97% of respondents believe their agency ...
- Publications Worldwide Lag In Hiring Women As Top EditorsThere are many more women in journalistic roles than chief editorial title ...
- Toyota, Mercedes-Benz Tops In 'Brand Intimacy'Mercedes-Benz is also the top brand for those earning over $150,000, whi ...
