- Survey Finds Nearly Half of U.S. Viewers Plan To Watch The SB Via Digital Channels
Mediapsssst, Richard Whitman - Wednesday, February 9, 2022
The survey, from Adtaxi, found that just over half (51%) plan ...
- Ad Council: Spouses/Partners Are The Most Trusted Messengers
MAD, Steve McClellan - Friday, February 4, 2022
That's among the findings in a new benchmark study from the organization ...
- Report Finds Chinks In Amazon's Armor, Opportunities For Retailers
Mediapsssst, Richard Whitman - Tuesday, January 18, 2022
Amazon's customer service, product expertise and values are seen as weaknesses, accordi ...
- Awards, Electrification, Pandemic Dominate Most-Read 'DriveTime' Stories
Drive Time, Tanya Gazdik - Monday, January 3, 2022
While the pandemic seems to be altering a lot of things, o ...
- Engagement With Podcasts Increases, Continues To Grow
Publishers Daily, Tony Silber - Wednesday, December 15, 2021
A study of 2,000 U.S. adults who consume podcasts at least monthl ...
- Advertisers Cite Digital Supply Chain As Top Transparency Issue
MAD, Steve McClellan - Tuesday, December 14, 2021
Problems include inaccurate data, hidden fees and undisclosed trading deals -- a ...
- Adobe, AppsFlyer Mobile Data, And The Evolution Of A Knee
Performance Marketing Insider, Laurie Sullivan - Thursday, November 18, 2021
Here is what marketers need to know about mobile performance -- a ...
- How To Reach Different Sides Of The Climate Change Divide
MAD, Todd Wasserman - Monday, October 25, 2021
Tunnl has analyzed the audiences who are pro-climate action and anti-climate acti ...
- Poll: Viewers Want Laughs, Not Politics In Super Bowl Ads
MAD, Steve McClellan - Friday, October 22, 2021
Study found most viewers would prefer to sit back and enjoy t ...
- OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report
Mediapsssst, Richard Whitman - Friday, October 22, 2021
In the new report, Carat is ranked second followed by Mediabrands' ...
- Toyota Tops In Automotive For 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Thursday, October 21, 2021
Harley-Davidson, BMW, and Honda all showed improvement this year, while Chevrolet, For ...
- Report: 1 In 7 Will Leave The Marketing Industry Due To A Lack Of Diversity & Inclusion
Mediapsssst, Richard Whitman - Monday, October 18, 2021
While results vary by market, a WFA study has found that discriminati ...
- Report: Pandemic Has Left Most Marketing Teams 'Completely Exhausted'
Mediapsssst, Richard Whitman - Tuesday, October 12, 2021
A new study from Accenture Interactive analyzes a handful of behaviors th ...
- Report: Brands That Do Endorsement Deals With NCAA Athletes Likely To Find Fan Love
Mediapsssst, Richard Whitman - Thursday, October 7, 2021
That's according to a new Horizon Media study polling fan attitudes towa ...
- Without Personalization, Consumers Don't Get What They Want From Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 28, 2021
The Cordial Cross-Channel Marketing Study set out to show how marketers shou ...
- Study: Most Publishers Use First-Party Data, But Face Challenges
Publishers Daily, Ray Schultz - Thursday, September 16, 2021
Smaller titles say it's tough to find interested advertisers when using ...
- How Back-To-School Shopping Patterns Are Shifting This Year
Mediapsssst, Richard Whitman - Monday, September 13, 2021
For one thing, BTS shopping started earlier this year according to sta ...
- Report: Time To Abandon 'Business Case' For Diversity
MAD, Amy Corr - Thursday, July 29, 2021
"A company's diversity message can no longer be about profitability or ju ...
- Study: Publishing Rebounded By The End Of 2020, But Challenges Remain
Publishers Daily, Ray Schultz - Thursday, July 8, 2021
The top digital performers generated 26% revenue growth for the year. B ...
- Study: Publishers See Global Economy As Biggest Future Challenge
Publishers Daily, Ray Schultz - Wednesday, July 7, 2021
Most foresee a decline in display advertising for the industry overall, b ...
- Social Media Can Make Us Crazy -- But Is It Cause Or Effect?
Social Media Insider, Fern Siegel - Wednesday, June 23, 2021
Are people using more social media because they are lonely? Or ...
- Omnicom Research Looks At Convenience Store Shopping In A Post-COVID World
MAD, Amy Corr - Friday, June 4, 2021
One finding: 40% of convenience store shoppers are on government assistance ...
- Study: Almost 40% Of Adults Watch Video Daily On CTV, 60% Weekly
Television News Daily, Wayne Friedman - Monday, June 7, 2021
Leichtman Research says 82% of U.S. TV households have at least o ...
- Study: Op-ed Pages Work Better When They Focus Only On Local Issues
Publishers Daily, Ray Schultz - Wednesday, June 2, 2021
Readers served that approach were more likely to read stories and sha ...
- Horizon Finds A Quarter Of Americans Reluctant To Get Vaccine
MAD, Larissa Faw - Friday, May 21, 2021
Advertisers shifting ad dollars into vaccine education may be beneficial. More th ...
- Study: Newspaper Print Design Is Misapplied To Digital
Publishers Daily, Ray Schultz - Friday, May 14, 2021
The structures that developed over generations are not serving today's digital consum ...
- Readers Define Big TV Networks, Newspapers As Mainstream Media
Publishers Daily, Ray Schultz - Friday, May 7, 2021
Pew reports that seven out of 13 outlets, ranging from CNN ...
- Report: Some Boomers Exercise More Than Others
MAD, Larissa Faw - Thursday, May 6, 2021
Sensis is out with a new study, part of an ongoing Boome ...
- Hard Paywalls Have Higher Conversion Rates Than Soft Paywalls
Publishers Daily, Ray Schultz - Wednesday, May 5, 2021
Paid trials outperform freebies in retaining subscribers, and paid offers are ...
- New ANA Programmatic Buying Study Aims To Improve Process Transparency, Productivity
Digital News Daily, Karlene Lukovitz - Thursday, April 29, 2021
Rather than a focus on uncovering fraud, "We are saying the w ...