- Survey: Consumers Care More About Product Quality Than Social Activism From Brands
Mediapsssst, Richard Whitman - Wednesday, April 28, 2021
Sway Effect survey also found Pfizer and Amazon are among the bran ...
- Study Finds Independent Agencies Make Strong Comeback In Q1
Mediapsssst, Richard Whitman - Friday, April 23, 2021
The study, from consultant Agency Futures, found that 64% of respondents post ...
- Media Insight Project Replies To Criticism Of 'Trust' Survey
Publishers Daily, Ray Schultz - Friday, April 23, 2021
There was no implied criticism of the public for not embracing journalism ...
- COMvergence Study Finds More Talk Than Action For U.S. Consolidation Pitches
Mediapsssst, Richard Whitman - Thursday, April 22, 2021
Over two years and nearly 600 pitches, just 13 advertisers selected agenci ...
- Report: Hispanics Turn To Social Media, Gaming During Pandemic
MAD, Larissa Faw - Monday, April 19, 2021
According to a new report from Conill, Hispanics are 57% more like ...
- Study: Not All Readers Share Journalism's Core Values
Publishers Daily, Ray Schultz - Thursday, April 15, 2021
Moral values count more than politics when people are assessing if t ...
- Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads
MAD, Steve McClellan - Wednesday, March 31, 2021
Boomers and Gen Z are the most likely to hold brands accountab ...
- 4As Report: Agencies Stepped Up In Times Of Trouble
MAD, Steve McClellan - Friday, March 19, 2021
A new 4As' study found that 97% of respondents believe their agency ...
- Publications Worldwide Lag In Hiring Women As Top Editors
Publishers Daily, Ray Schultz - Thursday, March 11, 2021
There are many more women in journalistic roles than chief editorial title ...
- Toyota, Mercedes-Benz Tops In 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Wednesday, March 10, 2021
Mercedes-Benz is also the top brand for those earning over $150,000, whi ...
- Study: Americans Worry About Fake News Exposure
Publishers Daily, Ray Schultz - Wednesday, February 24, 2021
Truth and facts are no longer objective; they depend on ideology. P ...
- Study: Clear Corporate Purpose Strongest Draw For Marketing Talent
Mediapsssst, Richard Whitman - Tuesday, February 23, 2021
Working for firms with strong brands and companies with "a solid tra ...
- Report: Industry Split On Whether Media Plans Drive Buys Or Vice Versa
Mediapsssst, Richard Whitman - Thursday, February 11, 2021
According to the report from ID Comms, the industry agrees that ...
- WFA Report Finds Transformation Hampered By Attitudes, Corporate Cultures
MAD, Steve McClellan - Tuesday, February 9, 2021
The research was conducted with Dentsu management consultancy Dentsu Schema, the WFA ...
- OK Boomers, You're Tired Of Your Children
Mediapsssst, Richard Whitman - Wednesday, February 10, 2021
A new report from Sensis finds many Boomers' adult children have be ...
- The Cultural Shifts That Could Impact Brand Growth
Mediapsssst, Richard Whitman - Friday, January 29, 2021
Report raises questions like "Are we really ready to sacrifice privacy f ...
- Report: Birthday Cake Candles Set To Melt Away In 2021
MAD, Larissa Faw - Friday, January 15, 2021
Nearly 90% of American moms say they're changing the way they ho ...
- Half Of Consumers Believe Having Latest Technology Is 'Important'
Mediapsssst, Richard Whitman - Monday, January 11, 2021
That's according to a new survey from GroupM which also found ...
- Emerging New Brand Role: Enabler Of Personal Innovation
MAD, Larissa Faw - Thursday, December 31, 2020
That's according to Accenture Interactive's annual trends report that details how consume ...
- Amazon Is The Most Inspiring Brand In The World
Mediapsssst, Richard Whitman - Tuesday, December 29, 2020
That's according to a global study from Wunderman Thompson that concludes th ...
- Agency Study Finds American Travelers Split On Vaccines
MAD, Larissa Faw - Monday, December 21, 2020
Fifty percent of American travelers say they will get the vaccine ...
- Report: Americans Are Optimistic About 2021
MAD, Larissa Faw - Friday, December 18, 2020
But the report, from Berlin Cameron and Perksy, found that people a ...
- What Will Get Travelers Hitting The Road Again?
MAD, Larissa Faw - Friday, December 11, 2020
As the pandemic drags on, express fatigue with restrictions. Most still fe ...
- Dentsu, SeeHer Report On Gender Finds Black Women 'Left Behind'
MAD, Steve McClellan - Wednesday, December 9, 2020
The report also finds that Black women are less likely to tru ...
- Specific Survey Questions Help Publishers Drill Down On News Consumption
Publishing Insider, - Thursday, December 10, 2020
Asking about particular sources and time periods provides a more accurate vi ...
- How Big Retailers Fared Over Cyber Weekend
MAD, Larissa Faw - Wednesday, December 2, 2020
The top three brands with the most Cyber weekend promotions across maj ...
- Report: Social Channels Are Critical To This Year's Holiday Marketing
MAD, Larissa Faw - Wednesday, November 25, 2020
Marketers need to explore as many new digital offerings as possible ...
- How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead
Mediapsssst, Richard Whitman - Thursday, November 19, 2020
GroupM is out with a new report examining key industry sectors th ...
- Pandemic-Driven Demand Bolsters Video Entertainment Ad Spend
MAD, Larissa Faw - Monday, November 2, 2020
Video entertainment advertising will shrink by just 0.2% in 2020 across t ...
- Report: Marketers Pessimistic About Third-Party Cookie Changes
MAD, Larissa Faw - Friday, October 30, 2020
Seven in 10 believe digital advertising will be adversely affected by the ...