- Pandemic Creates New Breed Of Budget Shopper
MAD, Larissa Faw - Wednesday, October 28, 2020
Today's budget-conscious consumers have evolved to include 14% more men and 6 ...
- Shoppers Focused More On Local Economy This Holiday Season
MAD, Steve McClellan - Thursday, October 22, 2020
That's one of the findings in a new study from Horizon Med ...
- Ad Council Finds That 40% Of Millennials Are Lonely
MAD, Larissa Faw - Tuesday, October 20, 2020
The study defines loneliness as "occurring when there is a difference betwe ...
- Survey: Women's Rights, Economy Among Top Mom Voter Priorities
MAD, Larissa Faw - Monday, October 19, 2020
These top concerns are followed by racial challenges, homelessness and environmental issu ...
- Flexibility Cited As Key Attribute To Programmatic OOH
MAD, Larissa Faw - Wednesday, October 14, 2020
Programmatic OOH is a relatively new revenue for digital OOH. New resear ...
- Dentsu, SeeHer Partner In Bid To Achieve Cross-Industry Gender Equality
MAD, Steve McClellan - Wednesday, October 14, 2020
The partners' first effort is an in-depth report on current consumer perceptio ...
- IPG Study Finds Strong Link Between Ad Personalization And Effectiveness
MAD, Steve McClellan - Tuesday, October 13, 2020
The study found that higher levels of personalization were more effective ...
- Report: Social Media Use Soars for Moms
MAD, Larissa Faw - Monday, October 12, 2020
Women with school-aged children have increased their social media time more th ...
- Study: COVID Impact On Agencies, Marketers Is Not Uniform
MAD, Larissa Faw - Tuesday, October 6, 2020
Factors like age, seniority and whether you work in-house or at ...
- BDEX Report Flags Ad Fraud Activity
MAD, Larissa Faw - Tuesday, September 22, 2020
Fraud is prevalent across all forms of so-called personalized identifiers. ...
- Female Biz Owners See COVID-19 As A Turning Point For Betterment
MAD, Larissa Faw - Tuesday, September 22, 2020
Seventy-two percent of women thinking about starting a business are now ev ...
- Report: Domestic Traveler Confidence Grows, International Not So Much
MAD, Larissa Faw - Friday, September 18, 2020
Road warriors may also be pulling out their suitcases. After months ...
- Report: Marketers Prioritize Retraining Staff, Reallocating Marketing Spend
MAD, Larissa Faw - Friday, September 11, 2020
"It's surprising how much the concept of digital transformation has been remov ...
- Report: In-House Creative Shops Growing Rapidly, Focusing On Digital Content
Mediapsssst, Richard Whitman - Friday, September 4, 2020
The WFA finds that about 57% of multinational marketers have in-house creati ...
- Study: Travelers Plan To Extend Summer Through 'Stretch Season'
MAD, Larissa Faw - Tuesday, August 25, 2020
A new study finds 54% of U.S. travelers say they're more like ...
- Most Consumers Want Their Health Data Shared Only With Permission Or Not At All
MAD, Larissa Faw - Monday, August 17, 2020
That's according to a new report from healthcare marketing group W2O whi ...
- Study: Pandemic Turns Shopping Into A Mission With Little Pleasure
MAD, Larissa Faw - Friday, August 14, 2020
Shoppers will take a more omni-channel approach to their grocery shopping ...
- YouTube Tops In Brand Safety, According To Mediabrands Report And Audit
MAD, Steve McClellan - Thursday, August 13, 2020
Apparently the Google-owned social network has come a long way since Log ...
- Facebook's Crackdown On Disguised News Has Pitfalls
Publishing Insider, - Thursday, August 13, 2020
One of the more miserable side effects of the loss of loc ...
- Report: 80% Of Americans Want Brands To Take Action On Racism
Mediapsssst, Richard Whitman - Tuesday, August 11, 2020
Still, not quite one-third of those surveyed in an Oberland poll wa ...
- Americans Follow Other Travelers, Not Companies, Given COVID Concerns
MAD, Larissa Faw - Wednesday, August 5, 2020
While three in four expect to travel more in 2021, 67% s ...
- Pinterest, TikTok Eyed As Beneficiaries Of Facebook Boycott
MAD, Larissa Faw - Friday, July 31, 2020
Nearly half of consumers aware of the boycott (46%) say they wou ...
- Amazon Expected To Rule Post-Pandemic Shopping
MAD, Larissa Faw - Thursday, July 30, 2020
That's according to a new report from agency Berlin Cameron and mark ...
- Report: Agencies To Become More 'Product Oriented' Post COVID-19
MAD, Larissa Faw - Wednesday, July 29, 2020
One in four respondents to a new survey of mostly smaller agenci ...
- Majority Of Americans Won't Take To The Friendly Skies This Year
MAD, Larissa Faw - Wednesday, July 29, 2020
Their top concerns are close proximity to others and cleanliness of pla ...
- Study: Most Americans Permanently Changing Brands During Pandemic
MAD, Larissa Faw - Wednesday, July 22, 2020
Combination of public health crisis and the movement for social justice h ...
- Study: Half Of Brand Marketers Felt Dissatisfied With Their COVID-19 Responses
Mediapsssst, Richard Whitman - Sunday, July 19, 2020
Forsman & Bodenfors commissioned a study of 100 senior brand managers a ...
- ANA Finds Content Marketing Budgets Rose Sharply Prior To COVID-19
MAD, Steve McClellan - Tuesday, July 14, 2020
The report, based on research conducted last year found that over t ...
- Wavemaker Study Finds Americans Worry About Job Security, Economy
MAD, Larissa Faw - Friday, July 10, 2020
Almost half (48%) of Americans are very to extremely concerned about n ...
- Study: Media Coverage Of George Floyd Protests Surpasses Any Other Protest In Last 50 Years
Publishers Daily, Sara Guaglione - Tuesday, July 7, 2020
The last comparable moment was in May 1970. The Ohio National Gua ...