- Study: Progress For Women, People Of Color In Ads Has Stalled
MAD, Larissa Faw - Thursday, June 25, 2020
A new study from Cannes Lions and the Geena Davis Institute fin ...
- What Motivates Millions To Protest And Risk Catching COVID-19?
MAD, Larissa Faw - Friday, June 19, 2020
Because they feel the risk is worth the reward, according to ...
- Report: Americans Want To Socialize Following COVID Lockdowns
MAD, Larissa Faw - Thursday, June 18, 2020
Americans (45%), Canadians (57%), and the British (59%) are the most excit ...
- How COVID-19 Has Changed Our Relationship With Food
MAD, Steve McClellan - Thursday, June 18, 2020
Nearly a quarter of Americans have started growing their own food sin ...
- Cooped Up Americans Are Hitting The Road This Summer In Big Numbers
MAD, Larissa Faw - Tuesday, June 16, 2020
A new study finds that 62% of vacationers this summer are planni ...
- COVID-19, Crumbling Cookies Force Brand Safety Rethink
MAD, Steve McClellan - Wednesday, June 10, 2020
GroupM's new brand safety report forecasts how brand safety may evolve ...
- Study: Gen Z Plans To Change The World
MAD, Larissa Faw - Friday, May 29, 2020
Gen Z is committed, more than any other generation, to making ...
- People Expect Live Events In 2021 To Enact Preventive Measures Like Masks, Temperature Checks
MAD, Larissa Faw - Friday, May 29, 2020
That's according to a study from Berlin Cameron and Persky which fou ...
- Study: Brands Must Adapt To Paradoxical Consumer Behaviors As Lockdown Lifts
Mediapsssst, Richard Whitman - Thursday, May 28, 2020
Brands may encounter "revenge spending" by consumers who will overcompensate for t ...
- Study: Marketers Say Their Content Creating Approach Is Inefficient
Mediapsssst, Richard Whitman - Friday, May 22, 2020
During the pandemic of course a pretty intense spotlight has been plac ...
- Report: Zoom Sees 2000% Spike In New User Interest During Pandemic
Mediapsssst, Richard Whitman - Friday, May 22, 2020
Social-listening platform Talkwalker and marketing-analytics firm Trust Insights are out with ...
- The CMO Role Isn't Dead, Just Evolving
Mediapsssst, Richard Whitman - Wednesday, May 20, 2020
In a WFA study, half or more of those responding believe responsibiliti ...
- Moms Define The New Normal For Family and Retailers
MAD, Larissa Faw - Tuesday, May 12, 2020
Moms are adapting to new behaviors mandated by the lockdown. Most pl ...
- Pinterest: People Are More Focused On Future, Return To 'Normalcy'
MAD, Larissa Faw - Monday, May 11, 2020
Recent searches on the social platform suggest people are planning for t ...
- Survey Reveals Daily Strains On Working Parents During Pandemic
MAD, Larissa Faw - Friday, May 8, 2020
"As a working mom myself, I've been feeling the pressure of tryi ...
- Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
MAD, Larissa Faw - Wednesday, May 6, 2020
For one, they are seeking to upgrade their homes digitally. And ma ...
- FOMO Driving Interest In Returning To Movie Theaters
MAD, Larissa Faw - Tuesday, May 5, 2020
A new survey of movie buffs finds that 90% believe limiting auditori ...
- High Anxiety: 83% Of Americans Feel 'Stressed and Overwhelmed' Since COVID-19 Arrival
MAD, Steve McClellan - Tuesday, May 5, 2020
The study also found brand loyalty to be eroding during the pandem ...
- Opinions Mixed Over Priority COVID-19 Testing For Athletes
MAD, Larissa Faw - Monday, May 4, 2020
Horizon Media is out with research that finds Americans have mixed opinio ...
- Dentsu Conducts Third Consumer Survey On Sustainable Development Goals
Mediapsssst, Richard Whitman - Wednesday, April 29, 2020
The only problem is that some of the findings were obsolete befo ...
- IAB, USC Study Reveals Rapid Shifts In Consumer Behavior Due To COVID-19
Digital News Daily, Laurie Sullivan - Wednesday, April 29, 2020
A recent study suggests the COVID-19 pandemic has accelerated shifts in consum ...
- Cabin Fever: Most Americans Are Planning A Trip, Or Dreaming About Traveling
MAD, Larissa Faw - Friday, April 24, 2020
Findings from a BVK survey find consumers are split on the ki ...
- Study: COVID-19 Renders Pay TV Status Uncertain
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
Among all TV households with pay TV subscriptions, 11% plan to c ...
- Don't Blame Us: Millennials, Gen Z Say They're 'Doing Everything They Can' To Prevent Spreading COVID-19
MAD, Larissa Faw - Monday, April 20, 2020
That's according to a new global study by Vice Media Group th ...
- Americans Express More Hope As COVID-19 Crisis Drags On
MAD, Larissa Faw - Wednesday, April 15, 2020
A sense of hopefulness is growing, which could mean positive things f ...
- Horizon Media Charts Emoji Usage During The Pandemic
MAD, Steve McClellan - Wednesday, April 15, 2020
The agency found a shift away from carefree chatter to a mo ...
- Movie Fans Adding Streaming Services During Pandemic
MAD, Larissa Faw - Monday, April 13, 2020
Due to social distancing, one in four movie fans have also subscribe ...
- Report: Financial Health Is Bigger COVID-19 Worry Than Physical Health
Mediapsssst, Richard Whitman - Monday, April 13, 2020
Market research firm Resonate found that 80% of Americans are more concern ...
- Horizon Media Finds Automakers, Dealers Getting Mixed Reviews On Pandemic Messaging
Mediapsssst, Richard Whitman - Thursday, April 9, 2020
The agency's social-listening research finds concern about dealerships being open and so ...
- Americans Worried About Economy, Health Of Others And Misinformation
MAD, Larissa Faw - Wednesday, April 8, 2020
That's according to a new study by the Ad Council and C& ...