- Report: COVID-19 News Coverage Gets High Marks From Readers
Publishing Insider, - Thursday, April 9, 2020
Two-thirds (66%) of U.S. adults who mainly get their political and electi ...
- WFA Finds 81% Of Global Marketers Postponing Campaigns
Mediapsssst, Richard Whitman - Tuesday, April 7, 2020
However, 79% are creating new messages that respond directly to the impa ...
- CEOs See Record Engagement On LinkedIn During Pandemic
Mediapsssst, Richard Whitman - Sunday, April 5, 2020
That's according to a new study from TBWA unit Livebosses that trac ...
- GroupM: 'Consumer Trust In Digital Marketing Is Not As High As We Hoped'
MAD, Steve McClellan - Monday, March 30, 2020
Report finds 60% of consumers are less inclined to use a produ ...
- Survey Finds 30% Of Americans Won't Feel Safe Attending Big Events Without COVID-19 Vaccine
MAD, Steve McClellan - Thursday, March 26, 2020
And nearly half would view brands less favorably for not cancelling even ...
- Study: U.S. Households Value Broadband Service Over Pay TV
Television News Daily, Fern Siegel - Wednesday, March 25, 2020
Some 60% of households say they would cancel pay-TV subscriptions before losi ...
- Poll: Users Say Social Media Supplies False News About COVID-19
Digital News Daily, Gavin O'Malley - Wednesday, March 25, 2020
More than half (57%) of those who rely mostly on social med ...
- Study: COVID-19 Drives One-Third Of Publisher Pageviews
Publishers Daily, Sara Guaglione - Tuesday, March 24, 2020
As of this week, the topic is receiving one-third of all pagevie ...
- Message Received: Most Americans Are Now Concerned About COVID-19
MAD, Larissa Faw - Monday, March 23, 2020
The latest findings from a Sterling-Rice Group tracking study reveal dramatic lifesty ...
- 4As: Consumers Want To Hear How Brands Are Responding To COVID-19 Crisis
Mediapsssst, Richard Whitman - Sunday, March 22, 2020
A 4As' survey last week found that 40% of respondents want ...
- Most Americans Say News Media Provides Good Coverage Of COVID-19
Publishing Insider, - Thursday, March 19, 2020
From March 10-16, the number of confirmed cases in the U.S. surg ...
- Report: In-House Shops Stymied By Corporate Red Tape
MAD, Larissa Faw - Monday, February 10, 2020
IHAs are undergoing growing pains, with financial support for the in-house mod ...
- Desktop Search Ads Gain Marketing Dollars, Giving Microsoft A Boost
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2020
Apple, Amazon and Microsoft's stocks, ad and product sales have risen substantial ...
- WT Intelligence: Positivity is In, Nihilism Out In 2020
Mediapsssst, Richard Whitman - Wednesday, January 15, 2020
Wunderman Thompson Intelligence is out with its 2020 Trends report, which explor ...
- Accenture Reports Brands Falling Short On Consumer Experience Front
Mediapsssst, Richard Whitman - Monday, January 6, 2020
The firm has released findings from a survey showing that 42% ...
- How Humanizing Virtual Assistants Earns Consumer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 2, 2020
Giving virtual assistants human qualities could prompt people to reveal more person ...
- Bing Top Search Results Filled With Disinformation, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 20, 2019
A report released this week found Bing's search engine results are fill ...
- Consumers Worry More About Privacy Than Any Other Issue Except Healthcare
Mediapsssst, Richard Whitman - Monday, December 16, 2019
That's according to a new study from Wunderman Thompson Data, which fou ...
- Report: Over Half Of Digital Commerce Projects Fail Annually
Mediapsssst, Richard Whitman - Wednesday, December 4, 2019
That's according to Wunderman Thompson Commerce, with findings based on a surv ...
- WFA Report Finds Holding Company Model Doesn't Deliver Better Integration
Mediapsssst, Richard Whitman - Thursday, November 21, 2019
Marketer respondents with a holding-company model rate themselves as having greater performan ...
- Report: Programmatic Space Needs More Automation, Better Data
Mediapsssst, Richard Whitman - Monday, November 18, 2019
The 4As and The 614 Group are out with a new repo ...
- Kantar's BrandZ: Good Luck Taking On Netflix In Streaming Game
Mediapsssst, Richard Whitman - Wednesday, November 13, 2019
That's the conclusion of BrandZ consumer research, as a bevy of would- ...
- Porsche, Buick Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2019
Porsche ranks highest in sales satisfaction among luxury brands for a seco ...
- Are Sports Betting Sponsorships Right For Your Brand?
MAD, Larissa Faw - Monday, November 11, 2019
Horizon Media has issued a new report on emerging opportunities around spor ...
- Report: Marketers Suffer From Data Fatigue, Platform Overload
MAD, Larissa Faw - Friday, November 8, 2019
CallRail's research found that 51% of marketers polled in a survey u ...
- Study: Americans Trust Local Above National News
Publishers Daily, Melynda Fuller - Tuesday, October 29, 2019
Americans have more trust in their local libraries and law enforcement th ...
- GroupM Warns, 'These Are Dangerous Days For Advertisers'
Mediapsssst, Richard Whitman - Monday, October 28, 2019
"With shifts in viewing habits, commercial impressions in the most viewable, highe ...
- Many Consumers Overwhelmed By Too Many Streaming Services
Television News Daily, Wayne Friedman - Tuesday, October 15, 2019
Even with more than 100 streaming services, a high percentage of consume ...
- Starbucks Mermaid Tops Most Memorable Mascot List
Mediapsssst, Richard Whitman - Sunday, August 18, 2019
The brand does have over 14,000 outlets nationwide -- so she's ki ...
- CMOs Say Transformation Goals Stymied By Short-Term Growth Priorities
Mediapsssst, Richard Whitman - Wednesday, July 24, 2019
That's the finding of a just-released study by Dentsu Aegis Network th ...