- Study: Subscription Discounts For Delivery Failures Can Backfire
Publishing Insider, - Friday, July 19, 2019
A better strategy is to offer discounts on renewals, extend or upgra ...
- TrustArc Nails $70 Million In Financing
Email Marketing Daily, Ray Schultz - Thursday, July 11, 2019
TrustArc hopes to expand its privacy compliance services worldwide. ...
- Consumers Accuse Brands Of 'Trustwashing'
MAD, Larissa Faw - Tuesday, June 18, 2019
CANNES, FRANCE---Most consumers (53%) say brands are less than truthful about the ...
- WFA Reports Clutter, Other Issues Hamper Ad Awareness
Mediapsssst, Richard Whitman - Tuesday, June 18, 2019
The new report, titled "The State Of Advertising," was created with T ...
- Fathers Say They Face Work Discrimination
MAD, Larissa Faw - Thursday, June 13, 2019
That's according to a new study that also found that more th ...
- Marketers Aren't Meeting The Needs Of Today's Connected Consumer
MAD, Steve McClellan - Tuesday, June 11, 2019
That's according to a report from the CMO Council and Worldwide Partne ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform Reach
MAD, Steve McClellan - Tuesday, June 4, 2019
A new study from the 4As on industry measurement issues finds th ...
- OMD Ranks No.1 In 2018 Billings
MAD, Steve McClellan - Wednesday, May 29, 2019
The Omnicom agency had global billings of $18.5 billion and an indust ...
- SJR Study Finds Content Is Critical To Managing Company Reputations
Mediapsssst, Richard Whitman - Tuesday, May 21, 2019
WPP's digital consultancy SJR recently surveyed CMOs to gauge how much th ...
- How Brands Can Make Business Travelers' Lives Easier
MAD, Larissa Faw - Wednesday, May 15, 2019
Digitas' report on stressed-out lives of road warriors gave brands an opportuni ...
- Report: Amazon Is The Most Valuable Retail Brand In The World
Mediapsssst, Richard Whitman - Wednesday, May 15, 2019
That's according to the latest WPP/Kantar BrandZ report, which puts Alibaba seco ...
- Report: Consumers Unfollow Brands Due To Poor Service, Irrelevant Content, Ads
MAD, Larissa Faw - Sunday, May 12, 2019
More than two-thirds of consumers will engage with social posts that a ...
- Gyro Study On CMO Priorities
MAD, Larissa Faw - Wednesday, May 1, 2019
Customer experience, collaboration and co-creation are top of mind for CMOs, accordi ...
- Millennial Males Dominate Podcast Audiences, Political Podcasts Most Popular
Mobile Insider, Gavin O'Malley - Thursday, April 11, 2019
Most podcast listeners are millennial males, and listen to an average ...
- Study: U.S. Consumers Are Limiting Digital Activities
MAD, Steve McClellan - Wednesday, April 3, 2019
A new study from Dentsu Aegis finds that nearly half of U. ...
- Study: Few Readers Spend Money On Local News
Publishers Daily, Sara Guaglione - Wednesday, March 27, 2019
The biggest reason people don't pay for local news, according to t ...
- COMvergence Studies Integrated Agency Pitches In The U.S.
Mediapsssst, Richard Whitman - Wednesday, March 13, 2019
The two-year analysis of U.S. reviews shows about one-third of reviewing clien ...
- Study: Despite Rising Numbers Of Female Journalists, Men Dominate News Bylines
Publishers Daily, Sara Guaglione - Friday, February 22, 2019
Across all media platforms, men received 63% of bylines and credits a ...
- Why The Marketing Industry Remains Overwhelmingly White
Mediapsssst, Richard Whitman - Thursday, February 21, 2019
A new report from the ANA Educational Foundation spells out the obstacl ...
- Left Wins Midterms, Media Trust Too
Marketing Politics Weekly, Robert Passikoff - Wednesday, February 20, 2019
Trust in TV network news brands appears to be tracking overall politic ...
- Pay TV Consumers Want Easier TV Discovery, Payment Options
Television News Daily, Wayne Friedman - Friday, February 1, 2019
A new study found 50% of consumers surveyed would eliminate a provid ...
- Study: Tech, Screens Bring Families Together
Digital News Daily, Sara Guaglione - Monday, January 28, 2019
The research shows "digital technologies play an essential role in family lif ...
- Report: ROI Is Top Concern Of Social Marketers
MAD, Larissa Faw - Wednesday, December 19, 2018
In the content realm, social marketers appear misaligned with consumer preferences, bas ...
- News Publishers Rely Less On Editorial Teams For Native Ads
Publishers Daily, Sara Guaglione - Tuesday, December 11, 2018
This year, 42% of publishers have their own native ad studio a ...
- The Missed Opportunity At In-House Agencies
Mediapsssst, Richard Whitman - Wednesday, December 5, 2018
Part of the problem, per a new report from Forrester and IH ...
- Americans Share Importance Of Family, Other Areas Divided Along Class, Political Lines
Digital News Daily, Gavin O'Malley - Monday, November 26, 2018
Aside from shared family values, politically conservative Americans are more likely th ...
- Wunderman Health Study Probes Messages of Fear Versus Hope
MAD, Larissa Faw - Wednesday, November 14, 2018
The agency tested a flight of marketing content tailored to different motivatio ...
- Report: Marketers Continue To Show More Diverse Images In Campaigns
MAD, Larissa Faw - Tuesday, November 13, 2018
In a new study, 35% of marketers said they chose images ...
- Trusted Media Brands' Trends Report Focuses On Family
Publishers Daily, Sara Guaglione - Tuesday, November 13, 2018
The Trusted Media Brands Insights Lab aims to provide brand marketers wi ...
- GroupM's State Of Video: Skinny Bundles, Ad Blocks, Amazon's Growth
MAD, Larissa Faw - Thursday, November 1, 2018
This year's GroupM State Of Video 2018 research examines how fractured marke ...