E-commerce giant Amazon is the most valuable retail brand in the world according to WPP/Kantar’s new BrandZ report on the top 75 most valuable global retail brands. The company’s brand value, per the report: $315.5 billion.
China’s Alibaba ($131.2 billion) took second place and fast-food giant McDonald’s ($130.4 billion) was third-ranked. Rounding out the top-5 are The Home Depot ($53.5 billion) and Nike ($47.4 billion), per the report.
David Roth, CEO of The Store WPP EMEA and Asia and Chairman of BrandZ, said: “We are entering the third era of digital retail as human rhythms meet algorithms enabling retailing to be much more digital but appear more human.”
This year’s rankings, added Roth, “also signal the increasing importance of Chinese retailers in online and mobile commerce indicated by Alibaba’s rise to the number two position. It is at the cutting edge of where ecommerce, mobile and physical retail intersect with the consumer.”
The ranking combines market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets.
The ranking covers brands that are pure retail, fast food, apparel and luxury.