A surprising study from Stagwell’s Harris Poll finds that even though teens and young adults use social media a lot, they’re apparently not all that crazy about it.
The survey, done in collaboration with social psychologist and author Jonathan Haidt and his research team, quizzed a representative sample of 1,006 Gen Z adults, aged 18-27 about their beliefs regarding the impact that social media and smartphones have had on them and whether they’d support select reform efforts to address addiction.
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57% support to some degree a parent restricting their child’s access to smartphones until high school age. One in five (21%) oppose. Nearly half (45%) would place such a restriction on their own child.
And 44% support (“strongly” or “somewhat”) schools adopting a “phone-free” policy. By comparison, 37% at least somewhat oppose.
But perhaps the biggest surprise, the researchers said was that nearly half report that they wish that each of TikTok (47%), Snapchat (43%), and X (formerly Twitter, 50%) were never invented.
And that’s from the first generation to grow up with social media woven into their lives, as the report notes.
There were fewer negative vibes aimed at other newer media as well: Less than a quarter wish that YouTube (15%), Netflix (17%), the internet itself (17%), messaging apps (19%), and the smartphone (21%) were never invented.
The report found that nearly all have taken steps to limit their social media usage at some point.
Here's more from the survey:
60% of Gen Z adults spend at least four hours a day on social media.
23% are online seven or more hours a day.
60% say social media has a negative rather than a positive impact on society.
52% say social media has benefited them, yet 29% say it has hurt them personally.
82% call social media use “addicting.”
83% have taken steps to limit social media usage, including: unfollowing or muting an account (42%); deleting a social media app (40%); disabling out-of-app notifications (36%); and disabling in-app notifications (32%).