by Richard Whitman on Nov 25, 3:47 PM
The agency will develop a 2024 Super Spot for the online real estate platform and other campaign work throughout the next year.
by Richard Whitman on Nov 22, 10:09 AM
WPP formed FGS Global two years ago when it merged Finsbury, The Glover Park Group, Hering Schuppener and Sard Verbinnen into a single agency.
by Richard Whitman on Nov 21, 11:10 AM
Ads, created with CGI, show how animals are brutalized in experiments to come up with new pharmaceuticals, dairy products and cashmere clothing.
by Richard Whitman on Nov 20, 10:26 AM
Havas said it intends to resell the media time to clients at "competitive rates." Impact Network says it is available in 70% of cable homes across the country.
by Richard Whitman on Nov 17, 7:32 PM
Omnicom has a pending deal to acquire Flywheel for $835 million. Compass alleges in a Maryland law suit that Flywheel executives (previously with Compass) stole trade secrets and engaged in fraud, conspiracy and other wrongdoing.
by Richard Whitman on Nov 16, 10:40 AM
The study was conducted in two parts, with a quantitative survey of more than 28,000 adults across 14 markets. The second half, developed by Mindshare's NeuroLab team, dove deeper into consumers' unconscious preferences.
by Richard Whitman on Nov 15, 1:50 PM
The report, from Horizon Media's WHY Group, finds that Gen Z is 30% more likely than older generations to feel that having multiple "small interests" is better than limiting themselves to fewer, in-depth subjects.
by Richard Whitman on Nov 14, 8:00 PM
The results in the new "WorkShift" study indicates three out of four workers are either unfulfilled, checked out or fed up. And only 26% of those surveyed agree their senior leadership understands what motivates them to leave or stay.
by Richard Whitman on Nov 13, 6:19 PM
"I implore you to face this danger head-on by ensuring that any antisemitic act is made unacceptable," Levy wrote today in an op-ed piece in the Jerusalem Post.
by Richard Whitman on Nov 10, 1:17 PM
According to the agency, the NFL's resonance among women 25-35 has grown by 15% this season thanks to Swift's heightened interest in the league (and a certain Kansas City Chiefs star player.)