The agency will develop a 2024 Super Spot for the online real estate platform and other campaign work throughout the next year.
WPP formed FGS Global two years ago when it merged Finsbury, The Glover Park Group, Hering Schuppener and Sard Verbinnen into a single agency.
Ads, created with CGI, show how animals are brutalized in experiments to come up with new pharmaceuticals, dairy products and cashmere clothing.
Havas said it intends to resell the media time to clients at "competitive rates." Impact Network says it is available in 70% of cable homes across the country.
Omnicom has a pending deal to acquire Flywheel for $835 million. Compass alleges in a Maryland law suit that Flywheel executives (previously with Compass) stole trade secrets and engaged in fraud, conspiracy and other wrongdoing.
The study was conducted in two parts, with a quantitative survey of more than 28,000 adults across 14 markets. The second half, developed by Mindshare's NeuroLab team, dove deeper into consumers' unconscious preferences.
The report, from Horizon Media's WHY Group, finds that Gen Z is 30% more likely than older generations to feel that having multiple "small interests" is better than limiting themselves to fewer, in-depth subjects.
The results in the new "WorkShift" study indicates three out of four workers are either unfulfilled, checked out or fed up. And only 26% of those surveyed agree their senior leadership understands what motivates them to leave or stay.
"I implore you to face this danger head-on by ensuring that any antisemitic act is made unacceptable," Levy wrote today in an op-ed piece in the Jerusalem Post.
According to the agency, the NFL's resonance among women 25-35 has grown by 15% this season thanks to Swift's heightened interest in the league (and a certain Kansas City Chiefs star player.)