• Dentsu Aegis Appoints Robert Horler to Newly Created Position of Dentsu CEO USA
    Dentsu Aegis Network has announced the appointment of Robert Horler, currently CEO of Dentsu Aegis Network Northern Europe, to the role of CEO of Dentsu Aegis Network, USA. He will report to Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA.   The position is newly created and Horler will be responsible for developing, driving and executing Dentsu Aegis Network’s strategy across the U.S. Horler will relocate to New York and begin work in the new role in April. He will continue as a member of Dentsu Aegis Network’s Global Executive.   Of the appointment, ...
  • Agency No One's Ever Heard Of Issues Pointless, Attention-Seeking Press Release About Super Bowl Ad Effectiveness
    As is common practice around large events such as, well, any mundane event an attention-seeking entity deems "large," there's always an agency who doesn't have any skin in the game that wants to hijack the conversation. Let me introduce you to Canton, Ohio-based Innis Maggiore. Now Innis Maggiore may, in fact, be a fine, upstanding advertising industry citizen complete with skills, intelligence and a fine track record but they are also an agency that wants to "offer advice on how to watch commercials like an expert." What does that mean? Well, to Innis Maggiore ...
  • Agency Asks Employees to French Kiss Clients
    When you marry an advertising agency's penchant for crazy stunts with the notion that they provide "full service," you get a stunt like this on from Paris-based Geometry Global. Agency employees were called into their boss's office and told they had to go the extra mile this year by French kissing on of their clients. Predictably, the reactions range from indignant to surprise to shock to disbelief to squirminess to outright excitement. And, yes, this stunt would only make sense coming from an agency in Paris.  Check out the video here.
  • Super Bowl Tweetup To Call Out Sexist Ads During the Game
    The 3% Conference founder Kat Gordon is hosting a tweetup during the Super Bowl.
  • A-List Hollywood Announces Call For Entry And Jury, Not A Single Female Juror In Sight
    Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015. I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's ...
  • Spot Trender Wants to Measure Your Super Bowl Ad Performance
    Hey agencies, want to know how your Super Bowl spots do this year from a source other than USA Today? Well let me introduce you to Spot Trender. In its second year, the service analyzes second-by second consumer response to ads during the game. With its Super Bowl ad performance measurement efforts, for which brands must sign up to be measured, Spot Trender aims to illustrate how their "cloud-based, pre-testing platform can help all brands pinpoint consumer reactions to their spots at any point in the creative process."  Most of Spot Trender's testing happens ...
  • McCann Gets In Trouble Over Unapproved S&M Domino's Ad
    Like it or not, clearly there's a reason clients are in the mix when agencies are tasked with creating advertising programs. Because when there isn't, we usually end up with award show scam ads, little girls shot by the Taliban showing up in mattress ads and creepy-looking tongues engaging in BDSM activity to sell pizza. McCann Tel-Aviv is catching heat for an ad touting their sriracha flavored pizza that shows a tongue with a gagged mouth, arms and S&M gear chained to the ceiling. Right. Like a client would ever come close to approving that!
  • An Ad Agency Placed A Camera In A Railway Station And Everyone Thought It Was A Bomb
    This is yet another incident which proves you can't go leaving bags in public places.
  • Publicis Bought The Monkees!
    Oh wait, not The Monkees. Are any of them even still alive? No -- Publicis just bought France-based digital and social marketing agency Monkees. The agency will become part of Publicis Activ but will operate under the Monkees brand and be headed by by Frédéric Caussin and Manuel Godeux, the two founding managers of Monkees. Monkees currently employs 25 people and works with clients in mass retailing and specialized distribution, auto manufacturing, health and sport.  Of the acquisition, Publicis France VP Nicolas Zunz said:  "Monkees is an agency we have had our eye on ...
  • Nationwide Severs Retainer-Based Relationship With Moxie, Agency Closes Columbus Office
    There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well regarding its relationship with Moxie. Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very ...
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