• Mark Reed Takes One More Step Toward Replacing Martin Sorrell
    WPP has named WPP Digital CEO Mark Read Global CEO of WPP's Wunderman, succeeding Daniel Morel.
  • CP+B Completes Shift Away From Global CCO, Names Gustavo Sarkis CCO For Miami Office
    Former TBWA LA Creative Director Gustavo Sarkis has joined Crispin Porter + Bogusky and will lead creative for the agency's Miami office. When at TBWA, Sarkis worked on Gatorade and helped the agency win the Adidas World Cup account. At CP+B, Sarkis will head up all creative aspects and accounts in the Miami office including Infiniti Mexico and The Miami Dolphins.  The hire rounds out a shift the agency has made away from an agency-wide, global CCO to CCOs for each individual agency office. This shift began last January when worldwide CCO Rob Reilly ...
  • Fallon May Have Lost Cadillac and Purina, But That Didn't Stop Them From A Huge Comeback
    So "Advertising Age" is out with its Agency A-List list. You know, yet another industry self-esteem award.
  • Creative Hijacks Agency Hashtags On Instagram To Score An Interview
    Have your agency's Instagram hashtags been hijacked? Are you seeing a giant ad when you view images with your hashtag created by Dutch creative student Max Kurstjens? Well then he's identified you as a place he'd like to work. You see, Kurstjens, like every other creative trying to break into the business, is sick and tired of you all ignoring him and his creativity. So Kurstjens took it upon himself to get noticed. He created several different Instagram accounts and uploaded a collection of images that formed a large composite image that would be viewable to ...
  • Nissan's Fred Diaz Explains the Brand's Dad-Themed Super Bowl Campaign
    If you haven't yet noticed, Dads appear to be a major theme brands and agencies are going with for their Super Bowl ads. Toyota has launched #OneBoldChoice, Dove has launched #RealStrength and Nissan has launched #WithDad. While each approach is a bit different, the theme is decidedly all about Dad. Of the direction Nissan took, the brand's SVP of Sales and Marketing Fred Diaz said the direction had nothing to do with the latest NFL domestic violence situation saying, "Nothing with the NFL had any part of our decision in any way. We started concepting ...
  • Hershey's Launches Legal Attack Against Cadbury And May Part Ways With Arnold and Havas
    The brand that makes stuff that barely has any actual chocolate in it wants to look beyond Arnold and Havas.
  • Bannersnack Further Dumbs Down Creativity With 'Professional' Banner Making Tool
    Bannersnack, a startup that aims to make online advertising smarter, has launched Bannersnack-for-Agencies, a platform for advertising professionals. Within the service, agencies get both a professional banner maker app and a DSP for their ad campaigns.  Bannersnack aids creative collaboration and aims to speed up creative production. It allows creatives to quickly sketch ideas with...oh wow...professional fonts, premium stock images and in app image editor. It's also got a built in collaboration tool allowing copywriters, art directors and designers to share their ideas with colleagues and clients. Of the launch, Bannersnack Head of Product ...
  • New Vertical Social Network For Marketers to Give AgencySpy Comment Section A Slap Upside the Head
    Hold the phone! I mean the mouse! Or whatever we "hold" now that no one uses the phone any longer. There's a new...wait for it...social network for marketers launching. Introducing Shocase. Basically it's a portfolio site for agencies and freelancers to show off their work. Yeah, that's never been done before. Oh but wait! It's a social network. There's interactivity. Interactivity, I tell you! Yes, you can get industry news, interact with fellow industry mates and...grow your network! As described to me, it's "LinkedIn + Pinterest + Facebook + YouTube rolled into one." ...
  • Agency Converts Roomba Into (Incredibly Annoying) Office Productivity Machine
    You know all these agencies that are trying to re-imagine themselves as product innovators and inventors? Yeah, those agencies. Well, apart from the fact that most of the time it just looks like they're fooling around on an elementary school playground instead of, you know, doing actual work, sometimes...all that fooling around nets something interesting. Note that I didn't say valuable or innovative or productive or game-changing or anything remotely having to do with advancing marketing strategy. No, this little time waster from Nashville-based "ad agency by day, invention lab by night" RedPepper is pure folly. Pure ...
  • Tumblr Launches Creative Agency to Link Advertisers to Artists
    Tumblr has launched Creatrs Network because that's what the world needs. Yet another spelling-challenged online brand.
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