Report raises questions like "Are we really ready to sacrifice privacy for convenience, worth for automation, or humanity for optimization?"
Which is part of the reason the former longtime Publicis Groupe executive remains bullish on the future of advertising, he said at an industry event this week. "Marketing is more important than ever."
According to the agency, the agreement is designed to help keep MRM at the forefront of innovation and technology and the agency in tune with changing consumer behavior and expectations.
A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement.
The findings from an IHAF/Forrester report indicate that 89% of in-house agencies develop and/or execute digital marketing assets. And, while there continues to be a mix of internal and external agencies involved, in-house resources are responsible for the bulk of the work.
Sources noted the company's plans for review a year ago were shelved, due to the pandemic.
"The launch of an events business is the most logical expansion for our platform as we guide brands in the creation of 'moments that matter,'" said Kyle Ragsdale, CEO of the D.C.-based lifestyle focused marketing group.
If you thought the folks at the LP would break down their ad-making operation for a new mission, guess again. "We aren't going anywhere," co-founder Reed Galen said this week.
Images for a fitness studio ad campaign on Facebook were rejected by the platform's algorithm. And apparently, once the algorithm rules, all humans must obey.
Specializing in performance-based Facebook and Instagram media and creative services, Social Method was launched in 2015. It now has a staff of over 60 across offices in New York, Washington, D.C. and Tel Aviv.