Just like the athletes, brands need to start preparing years in advance to win marketing "gold" with their Olympic activations. Havas Play offers some tips, and lessons learned in Paris.

That's according to a global poll of marketing pros done by agency Designit, part of multinational IT firm Wipro.

According to Madison & Wall's Brian Wieser, the previous model was outdated with today's clients preferring "lower prices for services and the enhanced capabilities that are more likely to exist in larger organizations."

The Dems want you to "do something," but a majority of millennials and Gen Z say one thing they won't do is talk politics at work, according to a recent Harris Poll for Indeed.

With Democrats in town for their convention, Families Against Fentanyl has launched a new ad campaign in the Windy City to draw attention to the growing epidemic of illicit fentanyl use and the need for a solution.

Why would the Republicans jump all over Walz when Donald Trump offers a much bigger target - for not just lack of service, but also mocking those who have served?

Or at the very latest when you get from vacation. Stagwell agency Assembly has put together a report to help you navigate the busy holiday season.

A deal is not certain, but Mars is exploring a possible acquisition, according to a Reuters report. And if it does happen, another agency shakeup could be in the works.

Their new report, Controlling Content Chaos is billed as a "C-Suite guide to enhancing customer value through content effectiveness and management."

In-housing company Oliver, part of The Brandtech Group, has launched a new generative AI tool for brands that's designed to develop more effective creative briefs, often cited a weak link in the pitch process.