by Richard Whitman on Apr 30, 1:13 PM
CEO Mark Penn had total comp from MDC last year of $1,795, 681, down sharply from his 2019 paycheck of $4,913,405.
by Richard Whitman on Apr 29, 3:06 PM
In its latest annual report, out this week, the company said the awards would lapse without being paid as a result of Sorrell's "disclosure of confidential information" while he was still with the company. Legal action could ensue.
by Richard Whitman on Apr 28, 5:31 PM
Sway Effect survey also found Pfizer and Amazon are among the brands that are, um, holding sway at the moment. Fox News? Not so much.
by Richard Whitman on Apr 27, 4:22 PM
The guide reports some disturbing statistics. For example: 7 in 10 Black Americans say they are treated less fairly than Whites in their dealings with police.
by Richard Whitman on Apr 27, 7:12 AM
As part of its investment, Dentsu Ventures will assist OT with its ad business and collaborate with the firm on its new league.
by Richard Whitman on Apr 23, 2:22 PM
The study, from consultant Agency Futures, found that 64% of respondents posted year-over-year revenue increases in the first quarter of 2021, with 34% citing increases of more than 20%.
by Richard Whitman on Apr 22, 1:15 PM
Over two years and nearly 600 pitches, just 13 advertisers selected agencies from the same holding company in integrated pitches.
by Richard Whitman on Apr 21, 2:45 PM
The fledgling marketing consultancy is quickly ramping up with new hires, including Jason Moyer who will lead the firm's organization and design teams.
by Richard Whitman on Apr 21, 12:01 AM
The marketing trade group said its new Planet Pledge and accompanying research highlight the fact that marketers lag corporate progress on sustainability efforts. The new program is shaped to help marketers get back on track.
by Richard Whitman on Apr 19, 1:51 PM
Omnicom said earlier that it is doing a hybrid meeting (also in May) with an option to attend in person in New York, although it is encouraging people to attend virtually.