The review came shortly after the arrival of Tom Stevens to British Airways as head of brand and customer experience in May.

And the headcount for the company as a whole now matches what it was in Q3 2019, meaning that several thousand eliminated positions have now been restored given recent new business and demand for services.

Havas Media Group is committing up to GBP150,000 ($206,000) worth of resources for Havas Boost's first investment round, split evenly between cash, marketing budget/media spend and facilities (offering free rent for storage and/or office space).

The platform leverages anonymized transaction data held by banks, allowing brands to hyper-target their offers and communications to a bank's customers. The communications are sent via the bank's communication channels, such as websites, e-mail newsletters, and smartphone applications.

Earlier this year food marketing veteran Dave Ellis joined Friendly's as CMO. Now, after a competitive pitch, the chain has appointed San Francisco-based Erich & Kallman as its new agency of record.

In the new report, Carat is ranked second followed by Mediabrands' UM in third place. Rounding out the top five are GroupM's Mediacom and Interpublic's Initiative respectively.

By region Europe and North America were the biggest contributors with growth of 18.4% and 15.5% respectively.

Publicis Groupe was the first holding company to participate in the alpha tests for this product, helping to shape the offering for its clients.

It's designed to help CMOs and others develop programs, products and campaigns related to global issues, such as racial and gender equity, sustainability, climate change and social welfare.

That's not to be confused with "social commerce" which the report, from Publicis, TikTok and Warc, describes as the fast-growing retail opportunities presented by social media. Community Commerce is a more organic, creator-driven type of marketing.