Intoning "beautiful trees feel inadequate at this time of year," this Dove Beauty spoof
from Cincinnati-based Northlich entitled Treel Beauty does for Christmas trees what the Dove Beauty work aims to do for women. In the video, an artist presents representations of how trees see themselves versus how they are seen by others. An interviewer queries how "normal" trees feel when presented with imagery of "perfect" trees. A tree is given a Photoshop makeover reminiscent of the original Dove beauty video that started it all. The video ends with the tag "Together, let's celebrate Treel Beauty."