by Richard Whitman on Apr 28, 12:10 PM
The campaign focuses on one the Siam N4 scooter's greatest benefits-not emitting greenhouse gases, a very animal-friendly attribute.
by Richard Whitman on Apr 27, 6:15 PM
The award was bestowed by the World Federation of Advertisers at its Global Marketer Week event in Istanbul. Associations from Brazil, France, Norway and UK were also recognized for outstanding marketing leadership.
by Richard Whitman on Apr 26, 10:14 AM
The initiative aims not only to provide financial support to those affected by the "Black tax" social phenomena, but also to raise awareness of this issue and promote "Black joy" within the community.
by Richard Whitman on Apr 25, 5:35 PM
Spark Foundry, part of Publicis Groupe, will assume all media planning and buying duties, including mass media, digital media, and retail media both on and off e-commerce platforms.
by Richard Whitman on Apr 24, 10:20 AM
Now in its 50th year, The One Show Pencil will be awarded May 18 during The One Club For Creativity's Creative Week.
by Richard Whitman on Apr 24, 12:04 AM
The report seems to indicate that marketers are talking the talk on the issue, but not walking the walk. For example, 94% say marketers must act more "bravely" and experiment to improve. But fewer than half (43%) have sustainability as a KPI in their marketing dashboards.
by Richard Whitman on Apr 20, 4:39 PM
The program started in 2014 with the goal of helping to achieve equal gender representation among creative directors across the industry. This year an "Alumni Tutor" has been introduced to the program.
by Richard Whitman on Apr 19, 9:59 AM
The program is designed to help agencies and brands find talent with the skills required to create effective branded content across media platforms that is relevant to the current social conversation.
by Richard Whitman on Apr 18, 2:40 PM
IPG's is a virtual only affair on May 25 and WPP's is being held in London and virtually on May 17.
by Richard Whitman on Apr 17, 3:31 PM
Keller joins from Facebook parent Meta where he was most recently vice president of creative and experiential. He spent the first 18 years of his career with creative agency CP+B, starting as an art director and rising to Chief Executive Officer and Chief Creative Officer of the agency.