by Richard Whitman on Jul 31, 4:44 PM
That's the premise of a new political ad from director Jon Turteltaub that's set in a hospital room. The patient lies as his family tries to explain Trump's pathological behavior during his term in office.
by Richard Whitman on Jul 30, 4:12 PM
Just in time for its first playoff appearance in eight years, Arizona's NHL Franchise, the Coyotes, has tapped 9th Wonder to be its new agency. It's tasked with rebranding the team to "energize" and expand its fan base.
by Richard Whitman on Jul 29, 3:47 PM
Space travel and exploration? Now there's a dedicated marketing agency for that-Metatron Media Partners, run by three media and marketing veterans.
by Richard Whitman on Jul 28, 1:58 PM
The IPG agency has won several recent accounts, including pharma company Gilead Sciences and QSR chain El Pollo Loco.
by Richard Whitman on Jul 27, 5:57 PM
The drug developer and marketer, with revenues of $22-plus billion last year, spent over $335 million in measured media in the U.S. last year, according to Kantar.
by Richard Whitman on Jul 26, 5:39 PM
"They haven't even acknowledged our existence," said Nathan Young, group strategy director at Minneapolis-based Periscope, who co-founded 600 & Rising in June in a bid to force rapid industry improvements in diversity and inclusion efforts.
by Richard Whitman on Jul 23, 5:05 PM
As MLB games begin, baseball stadiums remain empty and thus, stadium vendors continue to struggle financially.
by Richard Whitman on Jul 23, 7:31 AM
The first half decline was 8%. In North America organic revenue was down -3.6% in the first half. Europe declined by 16.5% for the period.
by Richard Whitman on Jul 21, 5:56 PM
Both firms are led by Mark Penn, who founded Stagwell in 2015. Last year he invested $100 million in MDC Partners and joined the company as CEO.
by Richard Whitman on Jul 20, 5:46 PM
It sounds like a movie trailer for a political thriller, complete with baritone narrator and heart-pounding music, like the kind you expect from a Jason Bourne film.