The most read 'Mediapsssst' column this year was a report on WPP, burying the hatchet with its longtime-and-then-ousted CEO Martin Sorrell and acquiring his company S4 Capital.
The publication and its then-reporter Patrick Coffee were sued by former Martin Agency creative chief Joe Alexander for defamation, stemming from reporting done by Coffee following posts on Diet Madison Avenue alleging that Alexander was a sex harasser.
In its latest ad trends report industry research service WARC has identified three broad trends in 2019.
When Was The Year Of Mobile Anyway? Some thought it was 2007. Others were still waiting for it in 2012.
The report, sponsored by Interpublic and other major corporations, found that black professionals hold only 3.2% of all executive or senior leadership roles in the U.S. and less than 1% of all Fortune 500 CEO positions.
Not much according to 'The New York Times,' which published a story Monday calling out the industry for ongoing sexism and stereotyping of women.
Simultaneous event activity has become a thing over the past few years and companies have co-opted it into marketing plans quite nicely.
Experiential agency Shobiz is the company's third agency acquisition in the country this year. Zenith predicts India will become the second-largest contributor to global ad spend growth in themid-2020s.
The former Publicis Groupe media veteran has just been named chair of Smartly.io, which Providence Equity Partners has acquired control of for about $220 million.
The last contract was awarded to WPP's Y&R (now part of VMLY&R) back in 2015. The new contract is scheduled to take effect in May 2020.