The U.S. Navy issued a request for information for its new advertising and marketing recruitment contract scheduled to take effect in May 2021.
The last contract was awarded to WPP’s Y&R (now part of VMLY&R) back in 2015. The agency supplanted 15-year incumbent Lowe Campbell Ewald, which became part of MullenLowe.
The Navy’s ad contract typically has an initial one-year term with annual renewal options for four additional years.
When it selected Y&R, the Navy said the contract would have an annual value of more $84 million and a total potential cumulative value over five years of about $457 million.
More from the RFI can be found here.
The U.S. Marine Corps is technically part of the Navy but has a separate advertising recruitment contract. A new contract was awarded to Wunderman Thompson, also part of WPP, in September.
This story has been updated to correct the start date of the new contract, thanks to the attentiveness of the commenter below.